National Academy of Television Arts and Sciences Recognizes TiVo as Pioneer in creating and leading the DVR Category

October 17, 2001 - San Jose, CA—October 17, 2001— Yesterday, during an official ceremony in New York, the National Academy of Television Arts & Sciences awarded TiVo Inc., the creator of and leader in television services for digital video recorders, with the highly coveted Emmy award. This year, the Academy has created a new category to recognize contributions made by the pioneers of the digital video recorder (DVR) industry to the TV viewing experience. TiVo was awarded the Emmy for this new category in recognition for its creation of, development in and advancement of DVR technology and services.

"With the advent of television services such as TiVo, we are presented with new opportunities to deliver programming to television viewers in ways that fit individual lifestyle needs and preferences," said Allan Benish, executive vice president of the National Academy of Television Arts & Sciences. "We have recognized TiVo for its integral role in developing technology to deliver a better entertainment experience for television viewers."

The Emmy award acknowledges TiVo as an original creator of DVR technology and services, and the benefits these advancements bring to television viewers. The Pioneering Development award also provides high-level recognition for the company’s influence and development of the overall category. TiVo’s leadership was also recognized earlier this year when the company was awarded a patent for pioneering inventions associated with digital video recording software and hardware design.

"Co-founder Michael Ramsay and I founded TiVo with the dream of inventing a revolutionary service that would give consumers unprecedented control over their television viewing," said Jim Barton, CTO & senior vice president, research and development of TiVo. "The response to TiVo has been phenomenal, from the feedback we receive from our enthusiastic customers to the growth of an entire category rooted in our dream. The Academy’s recognition for our leadership further demonstrates the strides TiVo has made to revolutionize television viewing."

TiVo’s DVR
TiVo powers a digital video recorder and works with every TV system to digitally record television programming. TiVo’s DVR is easy-to-use and improves the way people enjoy television by offering the capability to pause, rewind, create slow motion and even replay live TV instantly. With a simple touch of the button, TiVo’s Season Pass™ will track and record every episode of your favorite shows, even if the schedule changes. Plus, with TiVo’s Wish List™, TiVo will automatically find and record shows featuring viewer’s interests. What’s more, subscribers can say goodbye to scheduling conflicts with the ability to record two shows at once with DIRECTV Receivers with TiVo.

About National Academy of Television Arts & Sciences
NATAS is a professional service organization for all aspects of the Television, Cable and Satellite industries. Its classic symbol of excellence, the Emmy, is awarded in five major national categories: Daytime, News & Documentary, Sports, Technological/Engineering and Community Service. Local Emmys are given in 18 regions across the United States. Beyond awards, the Academy has extensive educational projects, scholarships, publications, and major activities of impact to both industry professionals and the viewing public itself.

About TiVo Inc.
Founded in 1997 with the mission to dramatically improve consumers' television viewing experiences, TiVo (Nasdaq: TIVO) is the creator of and leader in the growing digital video recorder (DVR) category. TiVo’s easy-to-use DVR was the first to deliver on the promise of consumer choice and control over TV viewing, and has won the company numerous industry accolades including a patent for pioneering inventions associated with DVR software and hardware design. TiVo’s DVR gives subscribers the power to reshape the TV timetable to work around their busy family life, not the other way around. The convenience and control TiVo provides continues to build a loyal and passionate subscriber base that has grown over 300 percent in size during this past year.

Today, TiVo powered DVRs are available in the United States through the Philips Personal TV RecorderTM and the Sony Digital Network Recorder TM and DIRECTV Receivers with TiVo in nearly 3500 consumer electronics retail and online outlets and in the UK under the Thomson Scenium brand. TiVo is headquartered in San Jose, CA. Revenues for fiscal year ended December 31, 2000 were $3.6 million. Additional information can be found at http://www.tivo.com.

This release may contain forward-looking statements regarding TiVo's business, customers or other factors that may affect future earnings or financial results. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those, expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the "Factors That May Affect Future Operating Results" and other risks detailed in our Annual Report on Form 10-K for the period ended December 31, 2000, the Transition Report on Form 10-K for the period ended January 31, 2001, and the Quarterly Report on Form 10-Q for the period ended October 31, 2001, filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof.

TiVo is a registered trademark of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.