New Group to Fuel Proliferation of the TiVo Service and Extend TiVo's Lead in Growing DVR Category

October 31, 2001 - San Jose, California, October 31, 2001– TiVo Inc., (Nasdaq: TIVO) the creator of and leader in digital video recording, today announced the creation of a new business unit that will support the company's initiatives in technology licensing. The TiVo Digital Video Recording (DVR) patent portfolio, along with a newly announced licensing deal with Sony Corporation of Japan (see TiVo press release dated October 18, 2001), served as a foundation for the formation of the new Technology Business Unit. Ta-Wei Chien, Senior Vice President, will head the organization, which will include engineering, professional services, business development and sales.

"TiVo’s licensing strategy focuses on developing platform standards and promoting mass deployment of DVR technology through licensing partners," said Mike Ramsay, President and Chief Executive Officer, “We are excited about the opportunities to add license revenue to those that we will continue to generate from our service business. We are seeing tremendous industry interest in adopting the TiVo technology in new generations of consumer products”.

Along with the formation of the Technology Business Unit, TiVo has restructured some of its other operations, centralizing in San Jose, CA and eliminating approximately 40 positions as a result.

Ta-Wei Chien, Senior Vice President, TiVo Technology Services Group
Prior to his new appointment, Ta-Wei Chien served as TiVo's Senior Vice President, Engineering and Service Operations, which included R&D, partner engineering, viewer interface, usability, documentation and customer services. Before joining TiVo, Chien was Vice President of the Visual Systems Group at SGI, where he managed engineering projects for desktop workstations. Before that, he held senior engineering positions at National Semiconductor. Chien holds a B.S.E.E. from National Taiwan University and an M.S.E.E. from the University of California at Los Angeles. He joined TiVo in 1998.

About TiVo, Inc.
Founded in 1997 with the mission to dramatically improve consumers' television viewing experiences, TiVo (Nasdaq: TIVO) is the creator of and undisputed leader in television services for digital video recorders (DVR). TiVo’s leadership has defined and inspired the entire category, earning the company a patent for pioneering inventions associated with DVR software and hardware design. TiVo was the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscriber base with over 97% of customers recommending TiVo to a friend. This enthusiasm has contributed to an overwhelming 300% growth over the past year, bringing the total subscriber base to exceed 200,000.

Today, the TiVo Service is available in the United States on the Philips Personal TV Recorder™ and the Sony Digital Network Recorder ™ and DIRECTV Receivers with TiVo in nearly 3500 consumer electronics retail and online outlets and in the UK under the Thomson Scenium brand. TiVo is headquartered in San Jose, CA. Revenues for fiscal year ended December 31, 2000 were $3.6 million. Additional information can be found at http://www.tivo.com.

This release contains forward-looking statements, including those pertaining to the licensing agreement with SONY CORPORATION. You can identify forward-looking statements by use of forward-looking terminology such as "believes," "anticipates," "expects," "plans," "may," "will," "intends" or the negative of these words and phrases or similar words or phrases. You can also identify forward-looking statements by discussions of strategy, plans or intentions. Such forward-looking statements have known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any results, performance or achievements expressed or implied by such forward-looking statements. Actual results could differ materially from those set forth in such forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the "Factors That May Affect Future Operating Results" and other risks detailed in our Annual Report on Form 10-K for the period ended December 31, 2000, the Transition Report on Form 10-K for the period ended January 31, 2001, and the Quarterly Report on Form 10-Q for the period ended July 31, 2001, filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo is a registered trademark of TiVo, Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.

This release contains forward-looking statements, including discussion of TiVo's revenue outlook for the second quarter. You can identify forward-looking statements by use of forward-looking terminology such as "believes," "anticipates," "expects," "plans," "may," "will," "intends" or the negative of these words and phrases or similar words or phrases. You can also identify forward-looking statements by discussions of strategy, plans or intentions. Such forward-looking statements have known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any results, performance or achievements expressed or implied by such forward-looking statements. Actual results could differ materially from those set forth in such forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the "Factors That May Affect Future Operating Results" and other risks detailed in our Annual Report on Form 10-K for the period ended January 31, 2002, and our Quarterly Report on Form 10-Q for the period ended April 30, 2002, filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect our analysis only and speak only as of the date hereof.

TiVo is a registered trademark of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.