Macworld Exposition to Open At Brooks Hall in San Francisco

SAN FRANCISCO, Feb. 15, 1985 -- PRNewswire -- Attendees will have an opportunity to get a first look at Apple Computer's long-awaited "Mac office" at the Macworld Exposition, the first computer show ever devoted solely to the Macintosh.

Scheduled Thursday, Feb. 21, through Saturday, Feb. 23, at Brooks Hall in San Francisco, the Macworld Exposition has attracted more than 100 exhibitors from throughout the country and will offer attendees a glimpse of the variety of software products and peripherals that have been developed for the Macintosh.

The show is produced and managed by World Expositions and sponsored by Macworld magazine and is expected to draw more than 10,000 attendees during the three days of exhibits, special events and conference programs.

Because of the versatility and wide ranging popularity of the Macintosh, the show's activities have been organized daily with a specific market's interests as the guideline. Thursday's special events and conference sessions will be targeted toward the computer trades and press; Friday's activities will be geared to the interests of the business and general user markets; and Saturday's events will focus on the educational use of the Macintosh.

The exposition's conference program will feature high technology's most prominent experts, with speakers from the industry itself as well as analysts and members of the media. Among the participants will be Apple Computer's Guy Kawasaki, the manager of Macintosh software. Kawasaki will speak Thursday on "Developing Software for the Mac -- Opportunities and Pitfalls," and again Saturday when he will offer a "Macintosh Software Developers' Primer." Also speaking during the three-day conference program will be Jim Johnson, president of Human Edge Software Inc., who will address the use of expert systems by the small business manager during a session on "The Outlook for the Macintosh in the Office."

Bill Atkinson, the developer of Macpaint, will reveal techniques for "Maximizing Macpaint" and David Bunnell, the publisher of Macworld magazine, will moderate the keynote presentation by six industry experts on "The Future of the Macintosh and What It Means for You."

Other conference participants include Francis Pandolfi, president of Scarborough Systems Inc.; Eric Bedell, product manager of Lotus Development Corp.'s Jazz; and Professor Richard Crandall of Reid College.

The Macworld Exposition will open Thursday at 10 a.m. with a unique event, the "Macworld Walkway to the Stars." Special guests and exhibitors have been invited to leave their handprints in a cement sidewalk in front of Brooks Hall that will be displayed during the duration of the show.

CONTACT: Maura FitzGerald of Sterling PR Group, 617-661-7220, for the Macworld Exposition/