The Latest Software Products And Softwares For The Macintosh Will Be Exhibited At The Macworld Exposition

WESTWOOD, Mass., Aug. 14, 1985 -- PRNewswire -- The latest, state-of-the- art software products and peripherals for the Macintosh will be exhibited by more than 180 companies from throughout the country at the Macworld Exposition, sponsored by "Macworld," the Macintosh Magazine, and produced by World Expositions.

The show, devoted solely to the Macintosh and Mac-compatible products, is scheduled Aug. 21.-23 at Boston's Bayside Exposition Center.

In addition to Apple Computer Inc., exhibitors will include well-known companies such as Lotus Development Corp., Microsoft, General Computer Co., Odesta, and Corvus Systems. While the major developers and producers of Macintosh products will exhibit, the Macworld Exposition also will host three days of new product introductions from emerging companies such as Dayna Communications, Abaton Technology Corp., Layered Inc., and Affinity Microsystems.

Jean-Louis Gassee, Apple's newly appointed vice president of product development, will be among the industry opinion and decision makers who will focus upon current issues and trends during the exposition's three-day conference program. Gassee's address, "The Personal Computer As a Meta Medium" is scheduled Aug. 21 at 5 p.m. Joining Gassee as conference participants in a program geared to the interests of the industry and home and business users will be Apple Computer's William Campbell, executive vice president; Eric Bedell, Jazz product marketing manager of Lotus Development Corp.; Stewart Alsop, industry analyst and publisher of "Stewart Alsop's P.C. Letter;" Ida Cole, Microsoft's vice president of applications; and Dr. Edward H. Currie, president of Lifeboat Associates.

The Macworld Exposition and conference program will be held at Bayside Exposition Center, 200 Mount Vernon St., Boston, Aug. 21-23. The exhibits will be open from 11 a.m. to 6 p.m. each day with conferences scheduled Wednesday from noon to 6 p.m.; Thursday, noon to 6 p.m.; and Friday 11:15 a.m. to 6 p.m. Registration for both the conferences and the exhibitions begins at 10 a.m. daily. The admission fee for exhibits only is $15; admission to both the exhibits and conference program is $30. Students with a valid I.D. will be charged $5 for exhibits only and $15 for exhibits and conferences. Children under 12 will be admitted free if accompanied by an adult. For further information about Macworld Exposition, contact World Expositions at 617-329-8334.

/CONTACT: Maria Shattuck of Sterling Hager Inc., 617-661-7220, for Macworld Exposition/