Apple Launches New "Snail" Commercial

Highlights Speed of Apple's Macintosh G3 Computers

Cupertino, California--Feb. 5, 1998--Apple Computer, Inc. yesterday launched a new 30-second television commercial that highlights the superior speed of Apple's Macintosh G3 computer systems. The "snail" commercial states that Macintosh computers based on the new PowerPC G3 chip are up to twice as fast as computers based on Intel's Pentium II chip, based on BYTEMARK tests independently developed by industry-trusted BYTE magazine.

"Our Macintosh G3 computers are up to twice as fast as Intel Pentium II-based computers, and we want the world to know," said Steve Jobs, Apple's interim CEO. "Sales of our Macintosh G3 computers have exceeded our expectations so far, and we want to build on that momentum."

The commercial, which aired during ABC's prime time line-up on Wednesday evening, will air again tonight during NBC's prime time line-up beginning at about 8 p.m. PST. The advertising campaign is expected to run for several weeks, and will also feature print. The media schedule for the campaign may be found at http://www.apple.com/.

The campaign builds on the original 'Think different' brand campaign and continues the successful new collaboration of work by Apple and TBWA Chiat/Day. Their previous collaboration produced many award winning ads, including the CLIO winner "1984" ad which has been voted the best ad of all time by advertising professionals.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

Rhona Hamilton
Apple Computer, Inc.
(408) 974-6439
email: hamilton@apple.com

Tami Begasse
Apple Computer, Inc.
(408) 974-2042
email: begasse@apple.com

NOTE TO EDITORS: For additional information visit Apple's website (http://www.apple.com/pr/), call Apple's Media Helpline at (408) 974-2042, or contact Cara Lewis at our PR agency, Niehaus Ryan Group, Inc., (650) 827-7052. Apple's home page on the World Wide Web: http://www.apple.com/

Apple, the Apple logo, and Macintosh are registered trademarks and "Think different" is a trademark of Apple Computer, Inc. PowerPC is a trademark of International Business Machines Corporation, used under license therefrom. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.