Apple Unveils "Toasted Bunny" Commercial

Touts Speed Superiority of Apple's Macintosh G3 Computers

Cupertino, California--March 12, 1998--Apple Computer, Inc. last night unveiled a new 30-second television commercial, titled "Toasted Bunny," as part of Apple's worldwide "Think different" campaign. The commercial, which aired during ABC's prime time line-up, delivers the message that Macintosh computers based on the new PowerPC G3 chip are up to twice as fast as computers based on Intel's Pentium II chip (BYTEMARK tests independently developed by industry-trusted BYTE magazine).

"Our lightning fast G3 computers have been the most successful products launched in Apple's history," said Steve Jobs, Apple's interim CEO. "Our newest commercial captures this momentum and the passion we feel for our products."

The "Toasted Bunny" commercial airs again tonight during NBC's prime time line-up beginning at about 8 p.m. PST and is expected to run for several weeks. A QuickTime version of the commercial is also available on Apple's website (www.apple.com).

The "Think different" campaign--the collaborative effort of Apple and its worldwide agency TBWA Chiat/Day--celebrates the soul of the Apple brand and exemplifies why customers should purchase a Macintosh.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission--to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons, and consumers in over 140 countries around the world.

Press Contacts:
Rhona Hamilton
Apple Computer, Inc.
(408) 974-6439
email: hamilton@apple.com

Tami Begasse
Apple Computer, Inc.
(408) 974-2042
email: begasse@apple.com

NOTE TO EDITORS: For additional information visit Apple's website (http://www.apple.com/pr/), call Apple's Media Helpline at (408)974-2042, or contact Cara Lewis at our PR agency, Niehaus Ryan Group, Inc., (650)827-7052.

Apple, the Apple logo, and Macintosh, are registered trademarks and Think different is a trademark of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.