Apple Switcher Ads Debut During U.S. Open

Apple Switcher Ads Debut During U.S. Open

Apple Computer

September 5, 2002

Apples second series of ads featuring real people who have switched from PCs to the Mac® will debut during CBSs broadcast of the U.S. Open tennis tournament this Saturday and Sunday. The six new ads feature switchers from a wide variety of backgrounds: an attorney, a veterinarian, a trucking company owner, a software manager and two students. Their personal PC-to-Mac switching stories join the growing list from people switching from PCs to Macs every day.