New line of digital cellular phones from AT&T Consumer Products

PARSIPPANY, N.J. -- July 19, 1994 -- AT&T today announced it has begun selling a new line of cellular telephones, including the company's first products in the emerging digital cellular market.

Beginning this month, the AT&T 6650 TDMA Portable and 6050 TDMA Mobile Cellular Telephones, as well as a full line of analog products, will be available through selected cellular service carrier outlets and AT&T Phone Centers.

The AT&T 6650 and AT&T 6050 are "dual-mode" products: they operate on both analog systems and digital systems that utilize time division multiple access, or TDMA, technology.

"These new products are just the first step in AT&T's commitment to bring the benefits of digital wireless technology to its customers," said Averell H. Elliott, national sales operations vice president, AT&T Consumer Products.

TDMA digital technology provides users with improved voice quality, call security and access to enhanced cellular network features, according to Elliott.

Digital TDMA systems are already available throughout Florida as well as Portland, Seattle, Las Vegas and Chicago. New markets are being developed in New York City, Los Angeles, San Francisco, Sacramento, Denver and also in Texas.

The AT&T 6650, which weighs 8.3 ounces, has 125-number alphanumeric memory, automatically remembers the last 10 phone numbers dialed and has multi-lingual LCD menu capabilities.

The AT&T 6050 has 80-number alphanumeric memory, automatically remembers the last five numbers dialed and, like the AT&T 6650, has LCD menu capabilities in English, Spanish or French.

The AT&T 6650 and 6050 will first be available in Florida-area AT&T Phone Centers, as well as through selected McCaw outlets. At AT&T Phone Centers, both products will sell for $399.99, with service activation.

"We'll be supporting our carrier accounts with a full launch campaign and a number of promotional efforts," said Vin Abbatiello, director of marketing-cellular telephones, AT&T Consumer Products. "Also, these new products allow us to offer differentiated lines between the carrier and our traditional retail partners."

In addition, AT&T is introducing a full line of analog cellular phones, including three handheld portables and two 3-watt models.

The AT&T 3850 weighs seven ounces and provides approximately 50 minutes of talk time and 10 hours of standby time with the standard battery. The 3850 has a retractable antenna and features 98-number alphanumeric memory, dual-NAM selection and data capability.

The AT&T 3830 weighs 9.7 ounces and provides approximately 45 minutes of talk time and 11 hours of standby time with the standard battery. The 3830 has a fixed antenna and features 88-number alphanumeric memory, triple-NAM selection and multilingual LCD menu capabilities.

The AT&T 3810 weighs 12 ounces and provides approximately 95 minutes of talk time and 22 hours of standby time with the standard battery. The 3810 has a retractable antenna and features 20-number memory and dual-NAM selection.

The AT&T 3850, 3830 and 3810 are available at selected carrier outlets and AT&T Phone Centers nationwide. At AT&T Phone Centers, the 3850, 3830 and 3810 will sell for $299.99, $199.99 and $149.99, respectively, with service activation.

The AT&T Mobile 3010 and Transportable 3015 feature 100-number alphanumeric memory, last-number redial and multilingual LCD menu capabilities. At AT&T Phone Centers, the AT&T 3010 and 3015 will sell for $99.99 and $129.99, respectively, with service activation. The price for the AT&T 3010 does not include installation.

For more information on AT&T cellular telephones, customers can call 1-800-232-5179.