Southwestern Bell Wireless Opens Its First Store On The World Wide Web

Southwestern Bell Wireless Opens Its First Store On The World Wide Web

Consumers wanting the latest in wireless products and accessories do not have to go any further than their home computer, thanks to Southwestern Bell's new Internet store.

Conveniently located at www.swbellwireless.com, Southwestern Bell's new store sells wireless phone accessories ranging from leather cases to DC adapters, and it is always open. The store comes complete with an on-line "shopping cart" where visitors can gather products from Ericsson, Motorola, NEC, Nokia and Oki until they are ready to "check out."

When customers are ready to make a purchase, they process their transaction through a secure server. Customers can even save billing information on the server to make return visits even simpler.

The on-line store also features product information specific to local markets including coverage area maps, calling plans and traditional retail locations in cities throughout the Southwestern Bell region of Arkansas, Kansas, Missouri, Oklahoma and Texas.

Industry experts expect on-line sales to account for $1.5 trillion or 2 percent of the global Gross Domestic Product by 2002.

Southwestern Bell Wireless' parent company, SBC Communications Inc., is an international leader in the telecommunications industry, with more than 31 million access lines and 4.7 million wireless customers across the United States, as well as investments in telecommunications businesses in nine countries. Under the Southwestern Bell, Pacific Bell, Nevada Bell and Cellular One brands, the company, through its subsidiaries, offers a wide range of innovative services, including local and long-distance telephone service, wireless communications, paging, Internet access, cable TV and messaging, as well as telecommunications equipment, and directory advertising and publishing. SBC (www.sbc.com) has approximately 110,000 employees. SBC and Pacific Telesis Group reported combined 1996 revenues of $23.5 billion.

Dallas, Texas, June 9, 1997

Consumers wanting the latest in wireless products and accessories do not have to go any further than their home computer, thanks to Southwestern Bell's new Internet store.

When customers are ready to make a purchase, they process their transaction through a secure server. Customers can even save billing information on the server to make return visits even simpler.

Industry experts expect on-line sales to account for $1.5 trillion or 2 percent of the global Gross Domestic Product by 2002.

Southwestern Bell Wireless Opens Its First Store On The World Wide Web

Oklahoma City, Oklahoma, June 26, 1997

Oklahomans wanting the latest in wireless products and accessories can now shop 24-hours a day, seven days a week, and they don't have to go any farther than their home computer, thanks to Southwestern Bell's new Internet store.

Conveniently located at www.swbellwireless.com, Southwestern Bell's new store offers wireless phone accessories - from cellular phone batteries and leather cases to DC adapters - and comes complete with an online "shopping cart," which visitors can use to gather products from Ericsson, Motorola, NEC, Nokia and Oki until they are ready to "check out."

When customers are ready to make a purchase, they process their transaction with their credit card. Customers can even save billing information on the server to make return visits even easier.

"Now that customers can shop at our new online store, purchasing products and learning about new wireless services is convenient and completely hassle-free," said John Noelker, vice-president/general manager, Southwestern Bell Wireless - Oklahoma. "With user friendly features and easy to understand instructions, this online venture is a perfect example of how Southwestern Bell uses technology to make life easier for its customers."

The online store also features product information specific to Oklahoma, including wireless coverage area maps, calling plans and traditional retail locations throughout the Southwestern Bell region.

"We think shopping online will continue to be a buying trend for years to come," added Noelker. "In fact, industry experts expect online sales to account for $1.5 trillion or 2 percent of the global Gross Domestic Product by 2002."

Southwestern Bell Wireless is a company of SBC Communications Inc., an international leader in the telecommunications industry, with more than 31 million access lines and 4.7 million wireless customers across the United States, as well as investments in telecommunications businesses in nine countries.

Under the Southwestern Bell, Pacific Bell, Nevada Bell and Cellular One brands, the company, through its subsidiaries, offers a wide range of innovative services, including local and long-distance telephone service, wireless communications, paging, Internet access, cable TV and messaging, as well as telecommunications equipment, and directory advertising and publishing. SBC (www.sbc.com) has approximately 110,000 employees. SBC and Pacific Telesis Group reported combined 1996 revenues of $23.5 billion.