CNN Interactive and Nokia Join Forces to Develop CNN Mobile, 24-Hour News
Service for Digital Mobile Phones
(February 23, 1999) EuroTel Praha, Hong Kong Telecom, Mobile One, New World Mobility,
Orange Israel, Smartone, Sonera, Sonofon and Telia Sign on as CNN Mobile Charter
Operators
CNN Interactive today launched CNN Mobile, the first mobile telephone news and information
service to be available globally with pan-regional content. CNN Interactive worked
closely with Nokia to develop the platform for CNN Mobile. The service, which is
initially targeted at GSM mobile phone customers in Europe and Asia/Pacific, is
the latest way that consumers can access CNN while they are on the go and at any
time they choose. CNN Mobile is the world's first global value-added service to
be built on the Wireless Application Protocol. CNN Interactive commercially licenses
and markets CNN Mobile.
"We are living in an active world, and now through CNN Mobile, CNN will offer mobile
phone customers the news they want, whenever they want it, from the company they
trust," said Mark Bernstein, general manager of CNN Interactive and senior vice
president, CNN. "Our close cooperation with Nokia, the market leader in the wireless
world, has allowed CNN to develop a comprehensive news service that not only takes
advantage of the existing technologies, but also will have an evolutionary path
due to the latest developments in mobile phone technology."
Bernstein added, "We are excited that nine pioneering operators from Europe and
Asia are committed to offering this flexible and wide-ranging news service to their
customers, and we anticipate other leading-edge operators will adopt the service
to enhance their value-added services. When all the charter operators have implemented
the service, CNN Mobile will be available to nearly eight million customers in seven
countries."
"CNN Mobile will benefit from CNN International's commitment to producing the most
relevant, comprehensive and timely pan-regional news, available anywhere in the
world," said Nan Richards, president, News Networks, Turner Broadcasting System
(TBS) Europe Ltd. "This month CNN International announced a significant increase
in the amount of regionalized programming from London and Hong Kong. We will significantly
enhance our European and Asian news coverage and will add more than 70 additional
staff."
"CNN Mobile, from the world's leading news provider, is the type of service that
Nokia believes is in great demand among trend-setting mobile phone users," said
Anssi Vanjoki, senior vice president, Nokia Mobile Phones, Europe and Africa. "Both
CNN and Nokia have been pioneers and leading innovators in their own fields of business.
Now these two companies have joined forces in bringing together the latest mobile
communications expertise and global news content. I am confident that value-added
services, such as CNN Mobile, are the winning formula for the mobile industry."
CNN Mobile's content is optimized for SMS delivery and supports the Smart Messaging
concept developed by Nokia, which today is used by several GSM operators. CNN Mobile
also is Wireless Application Protocol (WAP) compliant, and the use of WAP technology
will allow CNN interactive to develop multimedia content to be delivered to the
screens of WAP mobile phone devices. WAP is an open and global standard, which is
optimized to deliver value-added services to digital mobile phones via wireless
networks. The CNN Mobile service is independent of mobile phone manufacturer, gateway
server manufacturer or network provider.
CNN Mobile's nine charter operators in Europe are EuroTel Praha (Czech Republic),
Orange Israel, Sonera (Finland), Sonofon (Denmark) and Telia (Sweden); and in Asia,
Mobile One (Singapore), Hong Kong Telecom, New World Mobility and Smartone (Hong
Kong). CNN Mobile at launch is available to Sonera's 1.45 million GSM subscribers
in Finland; the other charter operators will begin transmitting the service between
March and June 1999 with Orange Israel launching the service later in the year.
Operators may allow customers to access the service via SMS or may choose to push
the latest CNN news and information to their customers.
Produced by the same team responsible for the award-winning Web site CNN.com, CNN
Mobile features: breaking news, world news and regional news (Europe, Asia-Pacific,
Middle East, Latin America and United States); weather temperatures and forecasts;
world business news, market updates and currency rates; world sports news and scores;
entertainment news; travel city guides; and features. Operators will customize the
service based on their market and their subscribers' interests. CNN Interactive
updates the CNN Mobile service 24 hours a day, seven days a week. News headlines
and market information are updated every 30 minutes, and sports scores and weather
forecasts are updated regularly throughout the day. Breaking news is delivered immediately.
CNN Mobile leverages CNN's worldwide newsgathering organization encompassing more
than 3,500 news professionals in 34 bureaus and more than 750 broadcast affiliates
worldwide. A dedicated team of journalists produces the service from CNN Interactive's
newsroom in Atlanta and in CNN's London bureau. The CNN Mobile staff also will draw
upon the international and pan-regional news programming produced from CNN's production
centers in Atlanta, Berlin, Hong Kong, London, New York and Washington, D.C.
CNN Interactive is responsible for the award-winning news site CNN.com, as well
as seven other Web sites and the distribution of CNN news content via other distribution
platforms such as PageNet pagers, iMagic's PowerPhones and PointCast. The CNN Web
sites generate more traffic and attract more unduplicated Internet users than any
other company's general news and information Web sites. The CNN Web sites averaged
105 million page impressions per week during January 1998 and served a total of
4.4 billion page impressions during 1998. For more information on CNN Mobile, visit
www.CNN.com/Mobile.
Nokia is the world's leading mobile phone supplier and a leading supplier of mobile
and fixed telecom networks including related customer services. Nokia also supplies
solutions and products for fixed and wireless datacom, as well as multimedia terminals
and computer monitors. In 1998, net sales totaled FIM 79.2 billion (USD 15.7 billion,
EUR 13.3 billion). Headquartered in Finland, Nokia is listed on five European Stock
Exchanges and on the New York Stock Exchange (NOK.A), has sales in over 130 countries
and employs more than 44,000 people worldwide.