Sony Ericsson cooperates with Sun Microsystems around Java™ technology for
multimedia phones
Tuesday, March 5 2002
Sony Ericsson today announced a licensing and cooperation agreement on Java technology
with Sun Microsystems. Support for games and entertainment services is a core element
of Sony Ericsson’s product strategy and Java is a key application enabler for delivering
multimedia communications and entertainment services on open platforms to mobile
users. The multiyear agreement, signed in December 2001, covers licensing of Java
Micro Edition (J2ME) technology, porting services and other technology and marketing
cooperation.
Today, Sony Ericsson also launched two GSM-products, the Symbian-based P800 smartphone
and the Z700 gaming phone, as well as the T62u for the American TDMA/GSM market.
All three products feature Java technology. Sony Ericsson has already launched two
products in the Japanese market that support Java.
Leveraging Sony’s strong competence and heritage in gaming as well as existing relationships
with the game development community will allow Sony Ericsson to offer clearly differentiated
products in this market segment.
Java enables an open environment which allows third party applications to be downloaded
into the mobile device over-the-air. For consumers this means that new applications
can be installed throughout the lifetime of the mobile handset, not just during
the initial handset purchase. Whilst this opens up possibilities in several applications
areas, gaming is viewed as one of the services which will gain the most from Java
capability. For example, consumers will be able to update their phones regularly
with new games or game content, such as new levels.
For operators and service providers, application download drives incremental traffic,
increases customer loyalty and opens up new revenue opportunities – for example,
charging for access to new game content. Sony Ericsson believes compatibility and
interoperability are key success factors to create a mass market for developers
and to ensure an easy-to-use, as well as fun-to-use, experience for the user. Sony
Ericsson will use standards-based implementations of Java, as exemplified by the
commitment to the Symbian operating system, which also provides an extended Java
implementation covering both J2ME CLDC/MIDP and PersonalJava/JavaPhone.
In order to support third party games and other application developers Sony Ericsson
will make the necessary Software Development Kits (SDK) for its GSM Java-based products
available during Q1 2002. Sony Ericsson is cooperating with the major Java development
tool vendors to ensure widespread compatibility of the SDK and integration into
leading development tools.
Sony Ericsson Mobile Communications AB offers mobile communications products for
people who appreciate the possibilities of powerful technology. Established in 2001
by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues
to build on the success of its two innovative parent companies. Sony Ericsson creates
value for its operator customers by bringing new ways of using multimedia communications
while mobile. The company’s management is based in London, and has 4,000 employees
across the globe working on research, development, design, sales, marketing, distribution
and support.