Sony Ericsson announces the Z200 mobile phone - uniquely designed for fun and stylish personalization

September 3, 2003

In conjunction with Sony Dreamworld in Paris, France, Sony Ericsson today announced the GSM/GPRS Z200 mobile phone. Combining a rich 4K colour screen and 40-tone polyphonic sound with exchangeable Style-Up™ front panels in stylish colours, the Z200 is set to impress and attract fun-loving youth and design and style conscious adults. The Z200 will be available during Q4 2003*.

Clamshell phones with rich personalization features are fast becoming this season’s must have for young people, and the unique and playful design of the Z200 is bound to be an instant hit. For instance the loop at the top of the phone can be used as a strap holder, the off-center placement of the round status display and the uniquely shaped 5-way navigation key create a phone that breaks away from the conventional design of most other clamshell phones available today.

The Z200 offers several personalization features such as exchangeable Style-Up™ front covers, full colour wallpapers and 40-tone polyphonic ring tones that can be tailored to fit any mood or style. The front panel of the Z200 can be changed with Style-Up™ covers, so the outside of the phone can be coordinated with the user’s appearance or mood to create that special look. The phone comes with 2 sets of Style-Up™ covers and additional options are available as accessories. The Z200 is fitted with a 4K colour display, which makes viewing images and wallpapers a joy. Users that want to use a picture or a part of picture stored on their computer as a wallpaper can use the Sony Ericsson Image Editor software which comes with the phone.

The Z200 supports 40 voices, which gives it excellent sound quality for ring tones as well as for gaming. The more voices a phone supports, the more like real music it sounds. On the Fun & Downloads section Sony Ericsson’s website, there are lots of free ring tones available, some of which have been composed especially for the Z200. Three popular games are pre-loaded in the Z200 – Mini-golf, Alien Scum and Honey Cave. The phone provides great gameplay due to the polyphonic sound and force-feedback effects.

“With its design and features, the Z200 is a unique product which also offers an alternative to the standard clamshell phones which are enjoying great popularity on the market at the moment”, says Steve Walker, Director of Product Marketing at Sony Ericsson.

Weight: 98,3 grams
Standby time: Up to 200 hours
Size: 96,4 x 52,0 x 25,4 mm
Talk time: Up to 4,5 hours
Colours: Velvet Blue/Cosmo Silver Frosty White/Pulse Red
* The Z200 will not be available in North America.

Pictures of the Z200 can be downloaded from www.SonyEricsson.com/pressroom

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company’s management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.

For further information, please visit: www.SonyEricsson.com