Amazon Launches Optimized Kindle Store Seamlessly Integrated with "Kindle for iPhone" App -- The Most Popular Books App for iPhone and iPod Touch
New Kindle Store Offers Users Quick and Easy Access to 280,000 Books, Including 106 of 112 New York Times Best Sellers; Books Are Automatically Synchronized between the Kindle, iPhone and iPod Touch
SEATTLE--(BUSINESS WIRE)--May. 11, 2009-- Amazon.com, Inc. (NASDAQ:AMZN)
today launched a Kindle Store optimized for the Safari Web browser on iPhone.
Now when users of the Kindle for iPhone app click on “Get Books,” the new Kindle
Store tailored for the size and shape of the iPhone and iPod touch screens
automatically opens in Safari. This optimized Kindle store offers iPhone and
iPod touch app users quick and easy access to the Kindle Store’s 280,000 books,
including 106 of 112 New York Times Best Sellers and most New Releases that are
available for $9.99 or less.
The Kindle for iPhone application was released on March 4 and within days became
the most popular books app in the iPhone App Store. iPhone users can shop
Kindle’s massive selection of books on the iPhone and iPod touch using Apple's
Multi-Touch user interface. Amazon's Whispersync technology saves and
synchronizes Kindle customers’ bookmarks across Kindle, iPhone and iPod touch,
so you always have your reading with you and never lose your place. Kindle
customers can read a few pages on their iPhone or iPod touch and pick up right
where they left off on their Kindle.
“The response to Kindle for iPhone has been tremendous. Customers love the
convenience of accessing their Kindle books whenever and wherever they want,
plus the convenience of not having to remember or locate their last page read
because Whispersync does that for them,” said Ian Freed, vice president, Amazon
Kindle. “The most common feedback we heard from customers was that they wanted a
better experience for purchasing new Kindle books from their iPhones. We’ve been
working hard to respond to that feedback with a new web site optimized for
Safari on iPhone and we’re excited to do that today.”
About Kindle for iPhone
The Kindle application for iPhone and iPod touch lets customers bring their
Kindle books with them wherever they go, purchase new books in a Kindle Store
optimized for Safari, and takes full advantage of Apple's Multi-Touch user
interface for browsing, purchasing, and read Kindle books. With the new Kindle
for iPhone and iPod touch application, customers can:
Kindle for iPhone and iPod touch is available for free from Apple’s App Store
on iPhone and iPod touch or at www.itunes.com/appstore/.
Amazon Kindle is sold through Amazon Digital Services, Inc.
About Amazon Kindle
Kindle is Amazon’s portable reader that wirelessly downloads books, blogs,
magazines and newspapers to a crisp, high-resolution electronic paper display
that looks and reads like real paper. In addition to the over 280,000 books
available on Kindle, including 106 of 112 New York Times Bestsellers and most
New Releases that are available for $9.99 or less, Kindle customers can access
newspapers, magazines, and blogs that are delivered automatically with
subscription or individually. For more information on Kindle, visit
www.amazon.com/kindle.
About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth's Biggest Selection.
Amazon.com, Inc. seeks to be Earth's most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.
Amazon Web Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end technology
platform, which developers can use to enable virtually any type of business.
Examples of the services offered by Amazon Web Services are Amazon Elastic
Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon
SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments
Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
and www.amazon.cn.
As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com,
Inc., and its subsidiaries, unless the context indicates otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.
Source: Amazon.com, Inc.
Amazon.com, Inc.
Amazon Media Hotline, 206-266-7180