Kindle for BlackBerry Now Available for Free Directly from Amazon

Read some on a BlackBerry, read some on a Kindle, read some on a PC, customers can synchronize their reading and enjoy over 420,000 books, including 102 of 112 New York Times Bestsellers, on their BlackBerry

SEATTLE, Feb 18, 2010 (BUSINESS WIRE) -- Amazon.com, Inc. (NASDAQ: AMZN) today introduced "Kindle for BlackBerry," a new application available as a free download from Amazon.com that lets customers enjoy over 420,000 books, including 102 of 112 New York Times Bestsellers, on a range of BlackBerry devices. Amazon's Whispersync technology saves and synchronizes a customer's bookmarks across their Kindle, Kindle DX, iPhone, iPod touch, PC, BlackBerry and soon, Mac and iPad, so customers always have their reading material with them and never lose their place. Kindle is the most wished for, most gifted and #1 bestselling product on Amazon.com, and customers can now get the Kindle experience on their BlackBerry by downloading the free app at www.amazon.com/kindlebb.

"Since the launch of our popular Kindle for iPhone app last year, customers have been asking us to bring a similar experience to the BlackBerry, and we are thrilled to make it available today," said Ian Freed, Vice President, Amazon Kindle. "Kindle for BlackBerry is a great way for customers to continue reading their current book wherever they are - in between meetings, at the grocery store or waiting in the doctor's office. We think customers are going to love how easy and fun it is to read their Kindle books on their BlackBerry."

Customers using BlackBerry devices on AT&T, Sprint, T-Mobile, Verizon and other U.S. carriers can get easy wireless access to over 420,000 Kindle books, including New York Times Bestsellers and New Releases, most for $9.99 or less, by downloading the application for free.

Kindle for BlackBerry lets customers bring their Kindle books with them wherever they go. With the new Kindle for BlackBerry app, customers can:

• Search and browse more than 420,000 books, including 102 of 112 New York Times Bestsellers, directly from their BlackBerry
• Shop the in-app store for an optimized Kindle shopping experience - browse and download samples and full books without leaving the app
• Read the beginning of books for free before they buy
• Access their library of previously purchased Kindle books stored on Amazon's servers
• Automatically synchronize the last page read between their Kindle-compatible devices
• Create bookmarks and view annotations they created on their Kindle, Kindle DX, or Kindle for iPhone and iPod touch
• Adjust the text size of books
• Read books in full color, including children's books, cookbooks, travel books, textbooks and graphic novels

Kindle for BlackBerry is available to customers in the U.S. on a range of BlackBerry devices. For a full list of compatible devices and more information, and to download the free app, visit http://www.amazon.com/kindlebb.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including http://www.amazon.com/, http://www.amazon.co.uk/, http://www.amazon.de/, http://www.amazon.co.jp/, http://www.amazon.fr/, http://www.amazon.ca/, and http://www.amazon.cn/. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Kindle devices are sold through Amazon Digital Services, Inc.

SOURCE: Amazon.com, Inc.

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