Introducing "Kindle for Mac" -- the Free Application for Reading Kindle Books on the Mac, Now Available in over 100 Countries

Read on Your Kindle, Read Some on Your iPhone, and Now, Read Some on Your Mac - Read Wherever and Whenever You Want, and Never Lose Your Place

SEATTLE, Mar 18, 2010 (BUSINESS WIRE) -- Amazon.com, Inc. (NASDAQ: AMZN) today announced "Kindle for Mac," a free application that lets readers around the world enjoy Kindle books on their Mac computers. The U.S. Kindle Store (www.amazon.com/kindlestore) currently offers over 450,000 books, including New Releases and 102 of 111 New York Times Bestsellers, and is the only place to find some of today's most popular books in digital format. Kindle books can now be read on the Kindle, Kindle DX, iPhone, iPod touch, BlackBerry, PC and Mac, and soon the iPad. Customers in over 100 countries can go to www.amazon.com/kindleformac to download the Kindle for Mac application for free today.

"Kindle for Mac is the perfect companion application for customers who own a Kindle or Kindle DX," said Jay Marine, director, Amazon Kindle. "For those customers around the world who don't yet have a Kindle, Kindle for Mac is a great way to instantly access and read the most popular new releases as well as their old favorites."

Kindle for Mac features Amazon's Whispersync technology that automatically saves and synchronizes bookmarks and last page read across devices. Whether customers are reading Kindle books on a Kindle, Kindle DX, or one of the free Kindle applications, they can always have their reading with them and never lose their place. With Kindle for Mac, a customer can read some on their Mac, read some on their Kindle, and always pick up where they left off.

With Kindle for Mac, readers can take advantage of the following features:

• Purchase, download, and read hundreds of thousands of books available in the Kindle Store
• Access their library of previously purchased Kindle books stored on Amazon's servers for free
• Choose from 10 different font sizes and adjust words per line
• Add and automatically synchronize bookmarks and last page read
• View notes and highlights marked on Kindle, Kindle DX, and Kindle for iPhone
• Read books in full color including children's books, cookbooks, travel books and textbooks

Several features will be added to the Kindle for Mac app in the near future, including full text search and the ability to create and edit notes and highlights. Kindle for Mac is available to customers around the world as a free download. To download the free app, visit www.amazon.com/kindleformac.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Kindle devices are sold through Amazon Digital Services, Inc.

SOURCE: Amazon.com, Inc.

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