Introducing Kindle for Android

Free Android app for reading allows customers to enjoy over 540,000 Kindle books on Android phones; Amazon offers Kindle apps for the iPhone, iPod touch, iPad, Mac, PC, BlackBerry and, soon, Android

SEATTLE, May 18, 2010 (BUSINESS WIRE) --Amazon.com, Inc. (NASDAQ: AMZN) today announced that Kindle for Android, the free application that lets readers around the world enjoy Kindle books on their Android phones, is coming this summer. Kindle for Android enables customers to discover and read from over 540,000 books in the Kindle Store -- the largest selection of the most popular books that people want to read -- including New York Times Bestsellers and New Releases from $9.99. Like all Kindle apps, Kindle for Android will include Amazon's Whispersync technology, which saves and synchronizes a customer's bookmarks across their Kindle, Kindle DX, iPhone, iPod touch, iPad, PC, Mac, BlackBerry and, soon, Android, so customers always have their reading material with them and never lose their place. Kindle is the most wished for, most gifted and #1 bestselling product on Amazon.com.

"Kindle for Android is the perfect companion application for Kindle and Kindle DX owners, and is also a great way for customers to enjoy over 540,000 books in the Kindle Store even if they don't yet have a Kindle," said Jay Marine, director, Amazon Kindle. "We think customers are going to love the convenience and simplicity of having instant access to a massive selection of books from Amazon on their Droid, Nexus, Incredible and many more Android devices."

Android owners can take advantage of the features that customers love about Kindle and Kindle app experience, including:

• Search more than 540,000 books, including 96 of 110 New York Times Bestsellers, plus tens of thousands of the most popular classics for free directly from their Android device. Bestsellers such as "Backlash" by Aaron Allston, "Big Girl" by Danielle Steel, "The Immortal Life of Henrietta Lacks" by Rebecca Skloot, and "The Lost Symbol" by Dan Brown, and hundreds of thousands of other popular books are $9.99 or less in the Kindle Store
• Browse by genre or author, and take advantage of all the features that customers enjoy in the Kindle Store, including Amazon.com customer reviews, personalized recommendations and editorial reviews
• Access their library of previously purchased Kindle books storedon Amazon's servers for free
• Synchronize last page read between their Kindle, Kindle DX, iPhone, iPod touch, iPad, PC, Mac, BlackBerry and, soon, Android
• Choose from five different font sizes
• Read the beginning of books for free before they decide to buy
• Read in portrait or landscape mode, tap on either side of the screen or flick to turn pages

Customers can see a sneak peak and sign up to receive an e-mail when Kindle for Android is available at http://www.amazon.com/kindleforandroid.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including http://www.amazon.com, http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp, http://www.amazon.fr, http://www.amazon.ca, and http://www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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