Amazon Adds New Features to Kindle for PC Application

Customers using Kindle for PC can now edit notes and marks, experience full-screen reading mode, change the background color, and control the brightness of the screen

SEATTLE, May 19, 2010 (BUSINESS WIRE) --Amazon.com, Inc. (NASDAQ: AMZN) today announced new features for "Kindle for PC," the free application that lets readers around the world enjoy Kindle books on their personal computers. Kindle for PC now enables customers to edit notes and marks, experience full-screen reading mode, change the background color, and control the brightness of the screen. With Kindle for PC, readers can discover and read from over 540,000 books in the Kindle Store -- the largest selection of the most popular books that people want to read -- including New York Times Bestsellers and New Releases from $9.99. Like all Kindle apps, Kindle for PC includes Amazon's Whispersync technology, which saves and synchronizes a customer's notes, highlights, bookmarks and last page read across their Kindle, Kindle DX, iPhone, iPod touch, iPad, PC, Mac, BlackBerry and, soon, Android phones, so customers always have their reading material with them and never lose their place.

"We have been working hard to enhance our Kindle application experiences and are thrilled to be adding new features to Kindle for PC," said Jay Marine, director, Amazon Kindle. "Kindle for PC lets customers enjoy more than 540,000 books in the Kindle Store even if they don't yet have a Kindle, and its the perfect companion application for the millions of Kindle and Kindle DX owners."

Now Kindle for PC has even more features to enhance the Kindle book reading experience on a PC, including:

• Purchase, download and read more than 540,000 books, including 96 of 110 New York Times Bestsellers, plus tens of thousands of the most popular classics for free directly from their PC. Bestsellers such as "Backlash" by Aaron Allston, "Big Girl" by Danielle Steel, "The Immortal Life of Henrietta Lacks" by Rebecca Skloot and "The Lost Symbol" by Dan Brown, and hundreds of thousands of other popular books are $9.99 or less in the Kindle Store
• Browse by genre or author, and take advantage of all the features that customers enjoy in the Kindle Store, including Amazon.com customer reviews, personalized recommendations and editorial reviews
• Read the beginning of books for free before they decide to buy
• Synchronize last page read between their Kindle, Kindle DX, iPhone, iPod touch, iPad, PC, Mac, BlackBerry and, soon, Android phone
• Access their entire library of previously purchased Kindle books stored on Amazon's servers for free
• Choose from three different color modes: read in white, sepia, or black color modes and adjust the brightness of the display from within the app
• Choose from more than 10 different font sizes and adjust words per line
• View and edit notes and highlights marked on Kindle and Kindle DX
• Read books using full-screen mode of their PC
• Zoom in and out of text with a pinch of the fingers (Windows 7 users only)

Kindle for PC is available for download at http://www.amazon.com/KindleforPC.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including http://www.amazon.com, http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp, http://www.amazon.fr, http://www.amazon.ca, and http://www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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