Amazon Introduces New Kindle DX with 50 Percent Better Display Contrast and New Lower Price of $379
Amazon's latest generation large screen portable reader features all new, high contrast e-ink screen for the clearest text and sharpest images
SEATTLE, Jul 01, 2010 (BUSINESS WIRE) -- Amazon.com, Inc. (NASDAQ: AMZN)
today introduced the new latest generation Kindle DX and new lower price of
$379, down from $489, and still with free 3G wireless--no monthly bills or
annual contracts. Kindle DX is the 9.7-inch large screen member of Amazon's
family of revolutionary portable readers. The new Kindle DX features a new
graphite enclosure and an all new, high contrast electronic ink display with 50
percent better contrast for the clearest text and sharpest images. The new
Kindle DX is available for pre-order starting today at http://www.amazon.com and
it ships July 7.
"There's no turning back once you read on our beautiful new Kindle DX screen,"
said Steve Kessel, senior vice president, Amazon Kindle. "With 50 percent better
contrast and darker fonts, you'll find it easier than ever to read wherever you
happen to be, whether it's outside in bright sunlight or under the low light of
your living room. We're excited to offer the new Kindle DX with free 3G wireless
at the lower price of $379."
The Kindle Store (http://www.amazon.com) now has more than 620,000 books,
including New Releases and 108 of 111 New York Times bestsellers, starting at
$9.99 or less. More than 200,000 books have been added to the U.S. Kindle Store
in just the last six months, including the full selection of John Grisham
titles. Over 1.8 million free, out-of-copyright, pre-1923 books are also
available to read on Kindle, including classics such as "The Adventures of
Sherlock Holmes," "Pride and Prejudice" and "Treasure Island."
All New, High Contrast E-ink Screen: The new, graphite Kindle DX uses Amazon's
all new electronic ink display with 50 percent improved contrast for the
clearest text and the sharpest images.
Beautiful Large Display: Kindle DX's 9.7-inch diagonal e-ink screen is ideal for
a broad range of reading material, including graphic-rich books, PDFs,
newspapers, magazines, and blogs.
Read in Sunlight with No Glare: Unlike backlit computer or LCD screens, Kindle
DX's screen looks and reads like real paper, with no glare. Read as easily in
bright sunlight as in the living room.
Buy Books Once, Read Them Anywhere: Kindle books can be read on the devices
people use every day, including Kindle, Kindle DX, PC, Mac, iPad, iPhone,
Android phone, and BlackBerry. Plus, Amazon's Whispersync technology also
automatically saves and synchronizes customer book libraries and last page read
across all these devices.
Free 3G Wireless, No Monthly Bills or Annual Contracts: Shop the Kindle Store
and download new content wirelessly in less than 60 seconds--all without a PC,
Wi-Fi hot spot, or syncing. Amazon pays for the 3G wireless connectivity, so
there are no monthly fees or annual contracts.
Books In Under 60 Seconds: Kindle books are delivered wirelessly in less than 60
seconds, no PC or setup required.
Global 3G Coverage: Kindle DX offers 3G wireless coverage at home or abroad in
over 100 countries.
Long Battery Life: Read for up to 1 week on a single charge with wireless on or
2 weeks with wireless turned off.
Low Book Prices: New York Times Best Sellers and New Releases from $9.99.
Incredibly Slim: At just over 1/3 of an inch, Kindle DX is as thin as most
magazines.
Carry Your Library: Carry up to 3,500 books, periodicals, and documents.
Free Book Samples: Download and read first chapters for free before you decide
to buy.
Social Networks: New Twitter and Facebook integration enables the millions of
Kindle customers to post meaningful passages and share their love of reading
instantly with family and friends, and in turn, help them discover new authors,
new books, and new ideas.
Built-In PDF Reader: With Kindle DX's large display and built-in PDF reader,
read professional and personal documents with more complex layouts without
scrolling, panning, or zooming, and without re-flowing. Zoom capability is now
available in Kindle DX for easily viewing small print and detailed tables or
graphics.
Auto-Rotating Screen: Read in portrait or landscape mode using Kindle DX's
auto-rotating screen. Simply turn Kindle DX and immediately see full-width
landscape views of maps, graphs, tables and images, all displayed in higher
contrast on Kindle DX's new screen.
Read-to-Me: With the text-to-speech feature, Kindle DX can read newspapers,
magazines, blogs, and books out loud.
Customers can discover full details and pre-order the new Kindle DX for $379
today at http://www.amazon.com/kindledx and it will begin shipping on July 7.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth's Biggest Selection.
Amazon.com, Inc. seeks to be Earth's most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.
Amazon Web Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end technology
platform, which developers can use to enable virtually any type of business.
Kindle and Kindle DX are the revolutionary portable readers that wirelessly
download books, magazines, newspapers, blogs and personal documents to a crisp,
high-resolution electronic ink display that looks and reads like real paper.
Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell
phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1
bestselling product across the millions of items sold on Amazon.
Amazon and its affiliates operate websites, including http://www.amazon.com,
http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp, http://www.amazon.fr,
http://www.amazon.ca, and http://www.amazon.cn. As used herein, "Amazon.com,"
"we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries,
unless the context indicates otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.
Kindle devices are sold through Amazon Digital Services, Inc.
SOURCE: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
http://www.amazon.com/pr/kindle