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From: ML...@isucard.card.iastate.edu
Subject: IBM Awards OS/2 Gold Ambassador Honors
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Organization: CARD
Date: Wed, 26 Aug 1992 16:08:07 GMT
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IBM AWARDS OS/2 GOLD AMBASSADOR HONORS
WHITE PLAINS, N.Y., August 25, 1992 . . . IBM today recognized 15
members of the OS/2* Ambassador Program for their extraordinary
personal initiative in promoting IBM's new operating system, OS/2 2.0,
at the grass roots level and named them Gold Ambassadors.
The Ambassador Program is designed to recognize IBM employees who take
personal initiative and make outstanding contributions to the success
of OS/2. The Gold Ambassador designation recognizes the highest level
of creativity, ingenuity, professionalism and personal sacrifice of
IBM employees who, on their own time and outside of their job respon-
sibility, take the OS/2 2.0 story out of the office and into their
local community.
"The success of OS/2 2.0 across the nation is a tribute to the passion
of the Gold Ambassadors who have promoted the product on their own
time," says Lucy Baney, IBM's Personal Systems director for Program-
ming Systems Market Development.
As an example of the personal initiative employed by the Gold Ambassa-
dors, IBM employee Jim Agnew introduced OS/2 2.0 to thousands of
people at a national air show, with 900,000 attendees, at a cost of
under $400. The air show was 1,000 miles from his home.
Another Gold Ambassador, Hector Hernandez, has presented OS/2 2.0 at
over 100 customer briefings worldwide and produced videotapes on the
product in both English and Spanish.
Currently, there are more than 18,000 OS/2 Ambassadors from a broad
range of IBM divisions in the United States, Canada and Europe. The
program was started when IBM employees beta testing OS/2 2.0 began to
show an incredible amount of enthusiasm for the product. The company
decided to tap into the groundswell of excitement. That subculture
grew into today's Ambassador program. All 18,000 OS/2 Ambassadors
volunteered for the job.
"The Ambassador Program is unique in its own right," says Baney.
"Several Fortune 500 companies have seen the internal and external
benefits of our grass roots effort and have called to inquire about
implementing a similar program."
All 15 Gold Ambassadors will receive, at their choice, either an IBM
laptop computer (Model L40 with 10 MB RAM and OS/2 2.0) or a cash
equivalent of $1,500.
OS/2 is an advanced 32-bit operating system that supports DOS,
Windows** and OS/2 applications in a single package. This advanced
platform offers true multitasking --allowing concurrent execution of
multiple software programs -- and enables users to choose from tens of
thousands of available applications.
# # #
* Indicates trademark or registered trademark of the
International Business Machines Corporation.
** The following is a trademark of the indicated company:
Windows (Microsoft Corp.)