From: jrshe...@indyvax.iupui.edu (JOHN SHEPARD (CALAMARI)) Subject: A prototype print+send letter to ESCOM Date: 1995/05/01 Message-ID: <1995May1.220223.14567@ivax>#1/1 X-Deja-AN: 101865602 newsgroups: comp.sys.amiga.misc Here's a prototype print-sign-and-send letter for Escom. Any suggestions? DON'T SEND IT YET! I want feedback so we can fine-tune it first! | http://www.columbus.iupui.edu/~jrshepar | IUPU Columbus, Indiana | |John Shepard jrshe...@indyvax.iupui.edu I wanna go to a real school someday! | | Internet is too important to be taken seriously. | Artist, writer, net.loon | | Amiga owner & Sarah McLachlan fan: God help me! |in the making. Finger me &| |"Enrich the soil, no soul no soul" Sarah McLachlan| tell me that you love me.| ---letter begins here--- To whom it may concern, For too long, Amiga users like myself have patiently waited for Commodore to come to its senses and realize the enormous potential of this fine computer. Its failure to adapt to the needs of the Amiga users, and its inability to promote its products, eventually caused its downfall, leaving Amiga technology and the entire Amiga market at a standstill for almost a year. Your company, Escom AG, put a much-anticipated end to that standstill by winning the auction to purchase Commodore's assets and technology. But now we wait again, anxiously watching you as we wait for your next move. After ten years, the Amiga is still a viable technology. Its graphics hardware is unique among computers. Its operating system is perhaps the sleekest and most efficient of its kind. And the price/performance value is simply unequaled in the computer industry. Today there are more than four million Amigas in the world, and with them come the most dedicated users in the history of personal computing. Escom holds the future of the Amiga in its hands. You stand ready to make the Amiga into everything it deserves to be, or to let it fall from the market the way Commodore did. But Escom stands to make money from the Amiga, as well as earn fame in the computer industry. To realize this potential, however, Escom cannot ignore the Amiga community. A happy Amiga owner is a potential repeat buyer, something Commodore never learned in its lifetime. Amiga fans sometimes make the best Amiga salespeople. And for you to succeed in the Amiga market requires that you maintain a rapport with the Amiga community as a whole. We know what we want from our machines, and we have good ideas if you are willing to listen. What is needed now is a show of support from Escom, something more than press releases and the odd interview. It is the responsibility of whichever company owns the Amiga to contact developers and let them know the Amiga is alive and well. It is the responsibility of whichever company owns the Amiga to let the existing owner base know their voices can and will be heard. Most important, it is the responsibility of whichever company owns the Amiga to pursue active development and marketing for the platform, to ensure that the Amiga succeeds in 1995 and beyond. There exist prototype next-generation Amigas, which have gathered dust for a year. If the Amiga is to continue as anything but another faceless "clone" system, these systems must see the light of day. It falls to you to ensure that these systems reach the marketplace in a timely fashion, accompanied by a competent marketing strategy and honest support. Amiga owners are highly loyal people, and are now looking for someone in whom they can place that loyalty. Commodore betrayed our trust by letting our beloved machine fail in the marketplace. Now we wait for a sign from Escom, to see if you are indeed worthy of our trust and support. We will support you, with the kind of support no other computer company could ever earn, but first we need to know you will support the Amiga. Signed, An Amiga owner, _________________________
From: jrshe...@indyvax.iupui.edu (JOHN SHEPARD (CALAMARI)) Subject: A prototype print+send letter to ESCOM Date: 1995/05/01 Message-ID: <1995May1.220435.14568@ivax>#1/1 X-Deja-AN: 101865603 newsgroups: comp.sys.amiga.misc When we get the bugs worked out of that letter, we'll probably post it to several of the Amiga groups, after which you simply print it, sign it, and mail it to ESCOM. I would hope a few thousand letters on their doorstep would get Escom's attention, no? :-) (It would mine!) -- | http://www.columbus.iupui.edu/~jrshepar | IUPU Columbus, Indiana | |John Shepard jrshe...@indyvax.iupui.edu I wanna go to a real school someday! | | Internet is too important to be taken seriously. | Artist, writer, net.loon | | Amiga owner & Sarah McLachlan fan: God help me! |in the making. Finger me &| |"Enrich the soil, no soul no soul" Sarah McLachlan| tell me that you love me.|
From: dgr...@cycor.ca (Dennis Grant) Subject: Re: A prototype print+send letter to ESCOM Date: 1995/05/02 Message-ID: <dgrant-0205951735460001@dgrant.peinet.pe.ca>#1/1 X-Deja-AN: 101865694 references: <1995May1.220223.14567@ivax> <3o5lcu$jq3@CUBoulder.Colorado.EDU> organization: Cycor Communications Inc. newsgroups: comp.sys.amiga.misc [letter deleted] I think that this letter, as written, is a bad idea. If I were an Escom bigwig, I would resent being told "what my company needs to do" Instead, a short, polite note, congratulating them on obtaining the Amiga, and indicating your interest in purchasing new models, and perhaps indicating that if they would like some user input, you are willing to help should suffice. They want customers after all, not patients. :) --------------------------------------------------------------------- Dennis Grant Cycor Tech (Amiga&Mac) Support / HTML & Graphic Design dgr...@cycor.ca Amiga 4000/040/6/970/17"IDEK/2XCD-ROM/14.4 AmiTCP http://www.cycor.ca/TCave/ Visit Trog's Cave!
From: swmpt...@cais2.cais.com (Swampthing) Subject: Re: A prototype print+send letter to ESCOM Date: 1995/05/02 Message-ID: <3o4tvh$ha5@news.cais.com>#1/1 X-Deja-AN: 101865759 references: <1995May1.220435.14568@ivax> organization: Capital Area Internet Service newsgroups: comp.sys.amiga.misc JOHN SHEPARD (CALAMARI) (jrshe...@indyvax.iupui.edu) wrote: : I would hope a few thousand letters on their doorstep would get : Escom's attention, no? :-) (It would mine!) On the other hand, it could also very easily cause the opposite effect. Although mass form letter mailings are becoming rather trite these days, the new owners could get the impression they've inherited a bunch of obsessive fanatics on their hands and opt to cut us out just like Commodore. Swampthing
From: j...@BIX.com (Joanne Dow) Subject: Re: A prototype print+send letter to ESCOM Date: 1995/05/03 Message-ID: <3o7kj7$jlg@news1.delphi.com>#1/1 X-Deja-AN: 101865635 references: <1995May1.220223.14567@ivax> <3o5lcu$jq3@CUBoulder.Colorado.EDU> <dgrant-0205951735460001@dgrant.peinet.pe.ca> organization: Delphi Internet Services Corporation x-newsreader-author: lwil...@BIX.com (Loren Wilton) reply-to: j...@BIX.com (Joanne Dow) newsgroups: comp.sys.amiga.misc In article <dgrant-0205951735460...@dgrant.peinet.pe.ca>, dgr...@cycor.ca (Dennis Grant) wrote: >[letter deleted] > >I think that this letter, as written, is a bad idea. If I were an Escom >bigwig, I would resent being told "what my company needs to do" > >Instead, a short, polite note, congratulating them on obtaining the Amiga, >and indicating your interest in purchasing new models, and perhaps >indicating that if they would like some user input, you are willing to >help should suffice. > >They want customers after all, not patients. :) > >--------------------------------------------------------------------- >Dennis Grant Cycor Tech (Amiga&Mac) Support / HTML & Graphic Design >dgr...@cycor.ca Amiga 4000/040/6/970/17"IDEK/2XCD-ROM/14.4 AmiTCP >http://www.cycor.ca/TCave/ Visit Trog's Cave! Thanks, Dennis. It is good to see someone else out there who has some good sense and decorum. In my 25 years playing in the corporate world one thing I have learned is that one does not TELL corporate presidents "what they must/should/ought to do." One congratulates them for their perspicacity and suggests that you might have an interest in one of their (potential) products. And one ALWAYS says this in the politest of possible terms. The only exception to this rule is when you are letting a corporate president know that his so-and-so underling is screwing up his job. And even THEN you do NOT lapse into abusive language. Instead you still write politely and to the point. (And for Ghu's sake sound like an adult when you write.) {^_^} Joanne Dow, Amiga Exchange Editor on BIX j...@bix.com The Wizardess
From: kir...@cc.umanitoba.ca (Evan Kirchhoff) Subject: Re: A prototype print+send letter to ESCOM Date: 1995/05/03 Message-ID: <3o8e52$92o@canopus.cc.umanitoba.ca>#1/1 X-Deja-AN: 101988037 references: <1995May1.220435.14568@ivax> <3o4tvh$ha5@news.cais.com> organization: University of Manitoba, Winnipeg, Manitoba, Canada newsgroups: comp.sys.amiga.misc In article <3o4tvh$...@news.cais.com> swmpt...@cais2.cais.com (Swampthing) writes: >On the other hand, it could also very easily cause the opposite effect. >Although mass form letter mailings are becoming rather trite these days, >the new owners could get the impression they've inherited a bunch of >obsessive fanatics on their hands and opt to cut us out just like >Commodore. I think the psychoanalysis is getting out of hand here. Escom will make whatever they think they can sell, and _any_ pro-Amiga letters, no matter what they say, will presumably help to convince them that some kind of market still exists, is worth advertising to, etc. I can't see a large multinational corporation saying, "Gee, we've got 5000 letters here from people who want to buy this product, but these people sound 'silly', so I don't think we want to sell them anything..." Commodore should have welcomed "fanaticism", and encouraged it. Apple certainly used to, and probably still does. -- Evan Kirchhoff, kir...@cc.umanitoba.ca
From: jrshe...@indyvax.iupui.edu (JOHN SHEPARD (CALAMARI)) Subject: Re: A prototype print+send letter to ESCOM Date: 1995/05/03 Message-ID: <1995May3.123645.14608@ivax>#1/1 X-Deja-AN: 101988039 references: <1995May1.220223.14567@ivax> <3o5lcu$jq3@CUBoulder.Colorado.EDU> <dgrant-0205951735460001@dgrant.peinet.pe.ca> newsgroups: comp.sys.amiga.misc In article <dgrant-0205951735460...@dgrant.peinet.pe.ca>, dgr...@cycor.ca (Dennis Grant) writes: > [letter deleted] > > I think that this letter, as written, is a bad idea. If I were an Escom > bigwig, I would resent being told "what my company needs to do" > > Instead, a short, polite note, congratulating them on obtaining the Amiga, > and indicating your interest in purchasing new models, and perhaps > indicating that if they would like some user input, you are willing to > help should suffice. > > They want customers after all, not patients. :) > > --------------------------------------------------------------------- > Dennis Grant Cycor Tech (Amiga&Mac) Support / HTML & Graphic Design > dgr...@cycor.ca Amiga 4000/040/6/970/17"IDEK/2XCD-ROM/14.4 AmiTCP > http://www.cycor.ca/TCave/ Visit Trog's Cave! I have to disagree. So far, despite their repetition that they understand the market, have hired bazillions of ex-CBM employees, and have sold Amigas in the past, I haven't seen any concrete evidence that they know what they're getting into, or what's needed to succeed with the Amiga. I feel a little friendly reminder of what went wrong is essential, because right now, and call me negative, they seem to be heading that way again, by ignoring the Amiga community sorta like another company I could name that went out of business this time last year. IMO, your suggestion seems sorta "care bearsey" to me: I think they need to know we're not the Escom fan club, we're Amiga fans first, and that if they want our support, they have to support the Amiga with at least as much zeal as we do, or they'll lose our respect. And come to think of it, they have to gain our respect first, don't they? Owning the technology does not necessarily guarantee saintood for a company, nor immortality, else Commodore would still be in business. We've seen "hopes for the future" come and go. We saw the Shareholders' Movement, and how effective that was at preventing Commodore's bankruptcy. We saw lots of pep talk from Commodore UK in particular, bragging about how much support they had received from the Amiga community, and how they fell apart financially at the very end and are now a suburb of Escom. Prior to all this, we've seen Commodore USA presidents come and go, marketing plans on the drawing boards that never got past the drawing boards, "next generation" Amigas delayed or cancelled, etc. etc. Some of us are getting just a little jaded by all this, and quite frankly, if I were to send a nice, upbeat, "We support you" letter to Escom, and then they let the Amiga die again, I'm gonna feel really shitty. Perhaps we should have _two_ letters: a brief, upbeat letter, and then one like mine, telling Escom the painful truth: they have to _earn_ our respect, and our business. Because aside from spare parts, if Escom doesn't put an effort into this, I won't buy a whole helluva lot of Amiga stuff from them if I don't have to. I have two Amigas now, and aside from software and maybe a RAM/accelerator for the 1200, and of course, a Super Denise for the 500 and some spare parts, I don't see myself buying much new amiga hardware, and therefore don't really need much from Escom except the assurance that I own computers that aren't orphans. [rant mode off] | http://www.columbus.iupui.edu/~jrshepar | IUPU Columbus, Indiana | |John Shepard jrshe...@indyvax.iupui.edu I wanna go to a real school someday! | | Internet is too important to be taken seriously. | Artist, writer, net.loon | | Amiga owner & Sarah McLachlan fan: God help me! |in the making. Finger me &| |"Enrich the soil, no soul no soul" Sarah McLachlan| tell me that you love me.|
From: H...@cup.portal.com (Harv R Laser) Subject: Re: A prototype print+send letter to ESCOM Date: 1995/05/04 Message-ID: <138090@cup.portal.com>#1/1 X-Deja-AN: 101988006 sender: pc...@unix.portal.com references: <1995May1.220223.14567@ivax> organization: The Portal System (TM) newsgroups: comp.sys.amiga.misc John... without back-quoting a dozen articles here, I would *strongly* suggest that you study JDow's response to your proposed letter. It's almost exactly what I would have suggested to you had I not seen her reply first. I urge you not to take a "Hey Escom. Listen Up. You MUST do this. You MUST do that" approach. Corporate officers and mgrs do not respond well to rabid fervor-laden demands, no matter how good the writers' intentions are. Please be reasoned and sound less demanding. We want them to know (a) what they now own, (b) how many of us are fans of this product and use it daily, (c) how there's still a large, viable market for this product, (d) how this product, despite being basically an upgraded ten year old design was WAY ahead of its time in 1985 and in many respects is STILL ahead of its time today, (e) that there are not only many of us who would buy new Amigas but there are MANY people out there right now this minute with cash-in-hand who don't own them and want to buy them, and (f) that there ARE many developers who are capable of producing astounding software who have taken a wait-and-see attitude over the last year, who will come back to the Amiga if and when machines hit the stores again. Suggest that Escom put on a North American and European developers' conference. I think this is incredibly important. Amongst the stuff they now own should be all the assets of CATS which would contain all the previous DevCon records, notes, etc., so the history of these things is not lost in the sands of time. But above all, be nice. Make it sound firm, but polite and professional. Harv h...@cup.portal.com
From: jrshe...@indyvax.iupui.edu (JOHN SHEPARD (CALAMARI)) Subject: Re: A prototype print+send letter to ESCOM Date: 1995/05/04 Message-ID: <1995May4.143509.14644@ivax>#1/1 X-Deja-AN: 101988065 references: <1995May1.220435.14568@ivax> <3o4tvh$ha5@news.cais.com> <3o8e52$92o@canopus.cc.umanitoba.ca> newsgroups: comp.sys.amiga.misc In article <3o8e52$...@canopus.cc.umanitoba.ca>, kir...@cc.umanitoba.ca (Evan Kirchhoff) writes: > In article <3o4tvh$...@news.cais.com> swmpt...@cais2.cais.com (Swampthing) writes: >>On the other hand, it could also very easily cause the opposite effect. >>Although mass form letter mailings are becoming rather trite these days, >>the new owners could get the impression they've inherited a bunch of >>obsessive fanatics on their hands and opt to cut us out just like >>Commodore. Well, one of the reasons for writing such a mass letter is to get Escom to let us know where they really stand. If they "cut us out," that's a pretty strong sign of where they stand, eh? I've been saying for days now that Escom doesn't know what it's gotten itself into. If a mass mailing like this convinces them to sell the Amiga technology to CEI or Digital Arts or Scala or whatever, hey, mission accomplished. > I think the psychoanalysis is getting out of hand here. Escom will make > whatever they think they can sell, and _any_ pro-Amiga letters, no matter > what they say, will presumably help to convince them that some kind of > market still exists, is worth advertising to, etc. Precisely my point. I'm trying to point out to Escom what a powerful force the Amiga community can be. I want them to say "Hey look, 6000 letters in two days, all in English. Maybe we ought to work with such a group instead of against them." And if they don't agree, fuck 'em. We've gone through this before with Commodore, we're gonna be dedicated fans no matter what the company wants, and if the company doesn't like it, well, I guess the company loses out. > I can't see a large multinational corporation saying, "Gee, we've got > 5000 letters here from people who want to buy this product, but these > people sound 'silly', so I don't think we want to sell them anything..." > Commodore should have welcomed "fanaticism", and encouraged it. Apple > certainly used to, and probably still does. I'm also trying to subtly remind Escom what not to do. The only reason they have the Amiga now is because Commodore fucked up. They need to know what mistakes not to make. > > -- > Evan Kirchhoff, kir...@cc.umanitoba.ca -- Maybe it wouldn't be such a bad idea to have several such print+send "just add water" letters here on the newsgroup: a short, brief, "We support you" letter, a somewhat longer letter saying "Why don't you make a detached-keyboard A1200", the one I wrote, and of course, a short "You suck" letter, because there's gonna be someone who will want it. Perhaps we should coordinate the mailing so it all arrives in one gigantic lump. It'll be "Amiga Fan Day" at Escom's offices! :-) Keep the suggestions coming. Feel perfectly free to repost my letter with your own corrections here on the newsgroup, let's get a collection of them going, so when you feel like writing, you'll have several options! :-) | http://www.columbus.iupui.edu/~jrshepar | IUPU Columbus, Indiana | |John Shepard jrshe...@indyvax.iupui.edu I wanna go to a real school someday! | | Internet is too important to be taken seriously. | Artist, writer, net.loon | | Amiga owner & Sarah McLachlan fan: God help me! |in the making. Finger me &| |"Enrich the soil, no soul no soul" Sarah McLachlan| tell me that you love me.|
From: j...@BIX.com (Joanne Dow) Subject: Re: A prototype print+send letter to ESCOM Date: 1995/05/06 Message-ID: <3of9kk$b0t@news2.delphi.com>#1/1 X-Deja-AN: 102102941 references: <1995May1.220223.14567@ivax> organization: Delphi Internet Services Corporation x-newsreader-author: lwil...@BIX.com (Loren Wilton) reply-to: j...@BIX.com (Joanne Dow) newsgroups: comp.sys.amiga.misc In article <138...@cup.portal.com>, H...@cup.portal.com (Harv R Laser) wrote: >John... without back-quoting a dozen articles here, I would *strongly* >suggest that you study JDow's response to your proposed letter. It's >almost exactly what I would have suggested to you had I not seen her >reply first. > >I urge you not to take a "Hey Escom. Listen Up. You MUST do this. >You MUST do that" approach. Corporate officers and mgrs do not >respond well to rabid fervor-laden demands, no matter how good >the writers' intentions are. Please be reasoned and sound >less demanding. We want them to know (a) what they now own, >(b) how many of us are fans of this product and use it daily, >(c) how there's still a large, viable market for this product, >(d) how this product, despite being basically an upgraded ten >year old design was WAY ahead of its time in 1985 and in many >respects is STILL ahead of its time today, (e) that there are not only >many of us who would buy new Amigas but there are MANY people out >there right now this minute with cash-in-hand who don't own them >and want to buy them, and (f) that there ARE many developers who >are capable of producing astounding software who have taken a >wait-and-see attitude over the last year, who will come back to >the Amiga if and when machines hit the stores again. > >Suggest that Escom put on a North American and European developers' >conference. I think this is incredibly important. Amongst the stuff >they now own should be all the assets of CATS which would contain >all the previous DevCon records, notes, etc., so the history of >these things is not lost in the sands of time. > >But above all, be nice. Make it sound firm, but polite and >professional. > >Harv >h...@cup.portal.com I can only hope these kids listen to you, Harv. After 27 years in the electronics industry one thing I know is that you are absolutely right in regards corporate management type people, particularly CEOs and owners. The *BEST* thing you could do with letters is write to the marketing department and tell them that you'd plunk down hard cash for <whatever>. Make it short. Make it too the point. Make it *P*O*L*I*T*E*. Make it literate. (For Ghu's sake check the spelling and grammer.) One page large print double spaced should be more than enough. Avoid long diatribes at all costs. {^_^} Joanne Dow, Amiga Exchange Editor on BIX j...@bix.com The Wizardess (Who gets to call most of the "kids" on the net "kids" 'cause she has earned the right by living long enough. {^_-} )
From: j...@BIX.com (Joanne Dow) Subject: Re: A prototype print+send letter to ESCOM Date: 1995/05/06 Message-ID: <3of9ll$b0t@news2.delphi.com>#1/1 X-Deja-AN: 102102943 references: <1995May1.220435.14568@ivax> <3o4tvh$ha5@news.cais.com> <3o8e52$92o@canopus.cc.umanitoba.ca> <1995May4.143509.14644@ivax> organization: Delphi Internet Services Corporation x-newsreader-author: lwil...@BIX.com (Loren Wilton) reply-to: j...@BIX.com (Joanne Dow) newsgroups: comp.sys.amiga.misc In article <1995May4.143509.14644@ivax>, jrshe...@indyvax.iupui.edu (JOHN SHEPARD (CALAMARI)) wrote: >In article <3o8e52$...@canopus.cc.umanitoba.ca>, kir...@cc.umanitoba.ca (Evan Kirchhoff) writes: >> In article <3o4tvh$...@news.cais.com> swmpt...@cais2.cais.com (Swampthing) writes: >>>On the other hand, it could also very easily cause the opposite effect. >>>Although mass form letter mailings are becoming rather trite these days, >>>the new owners could get the impression they've inherited a bunch of >>>obsessive fanatics on their hands and opt to cut us out just like >>>Commodore. > >Well, one of the reasons for writing such a mass letter is to get Escom to let >us know where they really stand. If they "cut us out," that's a pretty strong >sign of where they stand, eh? > >I've been saying for days now that Escom doesn't know what it's gotten itself >into. If a mass mailing like this convinces them to sell the Amiga technology >to CEI or Digital Arts or Scala or whatever, hey, mission accomplished. > >> I think the psychoanalysis is getting out of hand here. Escom will make >> whatever they think they can sell, and _any_ pro-Amiga letters, no matter >> what they say, will presumably help to convince them that some kind of >> market still exists, is worth advertising to, etc. > >Precisely my point. > >I'm trying to point out to Escom what a powerful force the Amiga community can >be. I want them to say "Hey look, 6000 letters in two days, all in English. >Maybe we ought to work with such a group instead of against them." > >And if they don't agree, fuck 'em. We've gone through this before with >Commodore, we're gonna be dedicated fans no matter what the company wants, and >if the company doesn't like it, well, I guess the company loses out. > >> I can't see a large multinational corporation saying, "Gee, we've got >> 5000 letters here from people who want to buy this product, but these >> people sound 'silly', so I don't think we want to sell them anything..." >> Commodore should have welcomed "fanaticism", and encouraged it. Apple >> certainly used to, and probably still does. > >I'm also trying to subtly remind Escom what not to do. The only reason they >have the Amiga now is because Commodore fucked up. They need to know what >mistakes not to make. > >> >> -- >> Evan Kirchhoff, kir...@cc.umanitoba.ca >-- > >Maybe it wouldn't be such a bad idea to have several such print+send "just add >water" letters here on the newsgroup: a short, brief, "We support you" letter, >a somewhat longer letter saying "Why don't you make a detached-keyboard A1200", >the one I wrote, and of course, a short "You suck" letter, because there's >gonna be someone who will want it. Perhaps we should coordinate the mailing so >it all arrives in one gigantic lump. It'll be "Amiga Fan Day" at Escom's >offices! :-) > >Keep the suggestions coming. Feel perfectly free to repost my letter with your >own corrections here on the newsgroup, let's get a collection of them going, so >when you feel like writing, you'll have several options! :-) > >| http://www.columbus.iupui.edu/~jrshepar | IUPU Columbus, Indiana | >|John Shepard jrshe...@indyvax.iupui.edu I wanna go to a real school someday! | >| Internet is too important to be taken seriously. | Artist, writer, net.loon | >| Amiga owner & Sarah McLachlan fan: God help me! |in the making. Finger me &| >|"Enrich the soil, no soul no soul" Sarah McLachlan| tell me that you love me.| John, this is *PRECISELY* the wrong attitude to take when writing a letter to corporate management. Such dippy nonsense could turn them off the Amiga so thoroughly we'd never see *ANYTHING* released even for license to other companies for production at their expense. Please engage your head before your emotions when you write such letters. {^_^} Joanne Dow, j...@bix.com The Wizardess