Gartner Says Strong Mobile Sales Lift Worldwide PC Shipments to 12 Percent
Growth in 2004
The Mobile Segment Offset Slower Sales in the U.S. and EMEA Consumer Markets
STAMFORD, Conn., January 18, 2005 — Worldwide PC shipments in 2004 increased 11.8
percent from 2003, due to strong mobile PC sales, according to preliminary results
by Gartner, Inc.
"Overall fourth quarter 2004 PC sales were in line with projections, despite some
weakness in the U.S. and EMEA consumer markets," said Charles Smulders, vice president
of Gartner's Computing Platforms Worldwide Group. "Lower prices, better performance
and wireless accessibility accelerated mobile sales."
Dell strengthened its lead in the worldwide vendor market (see Table 1) with solid
performance in all regions. "In the fourth quarter, falling component prices allowed
Dell to further lower prices and gain margin and market share," Mr. Smulders said.
Table 1
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2004
(Thousands of Units)
Company |
2004 Shipments |
2004 Market Share (%) |
2003 Shipments |
2003 Market Share (%) |
2003-2004 Growth (%) |
Dell |
30,995 |
16.4 |
25,169 |
14.9 |
23.1 |
Hewlett-Packard |
27,567 |
14.6 |
24,624 |
14.6 |
12.0 |
IBM |
10,381 |
5.5 |
8,929 |
5.3 |
16.3 |
Fujitsu/Fujitsu Siemens |
7,134 |
3.8 |
6,275 |
3.7 |
13.7 |
Acer |
6,399 |
3.4 |
4,937 |
2.9 |
29.6 |
Others |
106,502 |
56.4 |
99,125 |
58.6 |
7.4 |
Total |
188,978 |
100.0 |
169,058 |
100.0 |
11.8 |
Note: Data includes desk-based PCs, mobile PCs and X86-32 servers. Gateway and eMachines
are reported as one company, as are Fujitsu and Fujitsu Siemens.
Source: Gartner Dataquest (January 2005)
Hewlett-Packard's PC shipments increased 12 percent in 2004, however the company
did face some challenges at the end of the year. In the fourth quarter, HP's growth
rate was lower than the worldwide average due to slower sales in its key U.S. and
Europe, Middle East and Africa (EMEA) markets.
During the fourth quarter, IBM announced that it would sell its PC business to the
Lenovo Group of China. Lenovo will move up to third place in the worldwide PC market
rankings after the acquisition is completed. "The stress on PC vendors from operating
on such low margins led to IBM's exit," Mr. Smulders said. "Expect further consolidation
going forward." In November, before the IBM-Lenovo announcement, Gartner forecast
that three of the top 10 PC manufacturers worldwide would leave the business by
2007.
In the United States, PC shipments totaled 62.3 million units in 2004, an 8.3 percent
increase from 2003 (see Table 2). During the fourth quarter of 2004, the consumer
market showed mixed results, with weaker than expected desktop growth but very solid
notebook market growth.
"With Gateway's renewed focus on retail as well as the entrance of new notebook
vendors, including Averatec, the battle for the retail shelf space became more intense,"
Mr. Smulders said.
Table 2
Preliminary U.S. PC Vendor Unit Shipment Estimates for 2004
(Thousands of Units)
Company |
2004 Shipments |
2004 Market Share (%) |
2003 Shipments |
2003 Market Share (%) |
2003-2004 Growth (%) |
Dell |
18,878 |
30.3 |
15,944 |
27.7 |
18.4 |
Hewlett-Packard |
11,453 |
18.4 |
10,708 |
18.6 |
7.0 |
Gateway |
3,601 |
5.8 |
3,622 |
6.3 |
-0.6 |
IBM |
2,907 |
4.7 |
2,727 |
4.7 |
6.6 |
Apple |
1,965 |
3.2 |
1,693 |
2.9 |
16.1 |
Others |
23,473 |
37.7 |
22,822 |
39.7 |
2.9 |
Total |
62,279 |
100.0 |
57,515 |
100.0 |
8.3 |
Note: Data includes desk-based PCs, mobile PCs and X86-32 servers. Gateway and eMachines
are reported as one company.
Source: Gartner Dataquest (January 2005)
In the Europe, Middle East and African (EMEA) region, PC shipments totaled 61.7
million units in 2004, a 14 percent increase from 2003. In the fourth quarter, shipments
totaled 19.5 million units, an 11.7 percent increase from the fourth quarter of
2003.
"2004 was a strong year showing double digit growth throughout the year. The market
in Europe was strengthened by favourable exchange rates, strong mobile growth and
by businesses finally replacing their PCs, " said Ranjit Atwal, analyst of Gartner?s
Computer Platforms group in London.
In 2004, Dell and Fujitsu/Siemens gained most share, acquired in the mobile PC segment
(see table 3). Both increased their total market share by 1.5 percent compared to
2003. Hewlett Packard faced profitability challenges during 2004 and recorded the
lowest growth among the top five vendors.
Table 3
Preliminary EMEA PC Vendor Unit Shipment Estimates for 2004
(Thousands of Units)
Company |
2004 Shipments |
2004 Market Share (%) |
2003 Shipments |
2003 Market Share (%) |
2003-2004 Growth (%) |
Hewlett-Packard |
9,926 |
16.1 |
8,871 |
16.4 |
11.9 |
Dell Computer |
6,557 |
10.6 |
4,949 |
9.1 |
32.5 |
Acer |
4,358 |
7.1 |
3,419 |
6.3 |
27.5 |
Fujitsu Siemens |
4,215 |
6.8 |
2,870 |
5.3 |
46.9 |
IBM |
3,066 |
5.0 |
2,565 |
4.7 |
19.5 |
Others |
33,640 |
54.5 |
31,493 |
58.1 |
6.8 |
Total |
61,762 |
100.0 |
54,167 |
100.0 |
14.0 |
Note: Data Includes Desk-based PCs, mobile PCs and IA servers. Source: Gartner Dataquest
(January 2005)
"In the fourth quarter of 2004, the EMEA market experienced a weaker than expected
desk-based consumer market," Mr. Atwal added. "However this was balanced out by
strong demand for notebook PCs from business users. Prices remain under significant
pressure. Many retailers are finding it difficult to sell at anything other than
products at entry level prices, although average prices for commercial PCs remained
stable despite the continued depreciation of the dollar versus the Euro."
On a vendor basis, Acer produced the strongest market growth yet again, with 35.5
percent year on year growth in the fourth quarter. It posted strong growth in shipments
of desktop PCs and extended its lead in the EMEA mobile PC market. Hewlett Packard's
market focus remained inconsistent with a poor quarter compared to its main rivals.
Despite achieving strong growth in the consumer PC market, HP's shipments of commercial
PCs were flat year-on-year, leading to only single digit growth overall.
The EMEA PC market continues to move at two speeds: the combined growth of the top
10 PC vendors was closer to 20 percent, whilst vendors in local country markets
recorded less than 5 percent growth.
In 2005, Gartner foresees growth in EMEA to slow down creating a very challenging
environment, which will become even more competitive as IBM/Lenovo reveals its EMEA
strategy.
In the Asia/Pacific, shipments increased 13.1 percent in the fourth quarter of 2004.
Both China and India showed strong. During the fourth quarter, many vendors typically
stimulate demand with aggressive prices and accessory bundles.
Latin America showed the strongest fourth quarter growth, with PC shipments increasing
24.7 percent. Gartner analysts said PC ownership continues to be driven by increased
awareness, cheaper and more available credit, lower prices and the appearance of
new brands, such as Gateway in Mexico.
These results are preliminary. Final statistics will be available soon to clients
of Gartner's PC Quarterly Statistics Worldwide by Region program. This program offers
a comprehensive and timely picture of the worldwide PC market, allowing product
planning, distribution, marketing and sales organizations to keep abreast of key
issues and their future implications around the globe. To subscribe to this program,
please call 408-468-8000. Additional research can be found on Gartner's Client Platforms
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