Microsoft kicks off its first-ever television advertising campaign. The TV ads are designed to demonstrate the benefits of Windows-based computing to a new, broader audience. The campaign was developed by the Ogilvy & Mather Agency in Los Angeles.
Microsoft's TV Advertising Schedule Week 1 Network Television
Program Network Time Wide World Figure Skating ABC 3/21, 4:30-6 pm NCAA Tournament Game 3 CBS 3/21, 4:30-6:45 pm World League Football ABC 3/22, 1-4 pm 60 Minutes CBS 3/22, 7-8 pm NCAA Tournament Game 2 CBS 3/22, 2:15-4:30 pm NBA NBC 3/22, 3:15-6:30 pm Sunday Today NBC 3/22, 8-9:30 am World News Now ABC 3/22, 2-4 am World News Tonight ABC 3/24, 6:30-7 pm Nightline ABC 3/25, 11:30 pm-12:30 am Wonder Years ABC 3/25, 8:30-9 pm World News Now ABC 3/26, 2-4 am NCAA Tournamet Round 1 CBS 3/26, 8 pm-12 M World News Tonight ABC 3/27, 6:30-7 pm Cable Television
Program Network Time McLaughlin CNBC 3/23, 10-10:30 am Smart Money CNBC 3/23, 7-7:30 pm Steals & Deals CNBC 3/23, 7:30-8 pm The Market Wrap CNBC 3/23, 4-6 pm The Moneywheel CNBC 3/23, 8 am-12 N The Real Story CNBC 3/23, 8-9 pm Formula One Racing ESPN 13/23, 12 N-2 am NCAA Basketball ESPN 3/23, 7-9:30 pm Weather Sponsorship TWC 3/23, 6 am-12 M Sportscenter ESPN 3/25, 7-8 am NCAA Basketball ESPN 3/25, 7-9:30 pm US Skiing ESPN 3/26, 8-9 pm