IBM Linux Commercial
September 4, 2003 - IBM is launching a global advertising campaign for Linux, the open-source operating system that has become the world's largest competitor to Microsoft's Windows. The new 90-second Linux spot depicts a youngster being educated by the world's top authorities.
Created by WPP Group's Ogilvy & Mather, New York, and directed by Joe Pytka, the Linux TV effort breaks in the U.S. with a 90-second ad during Sunday's National Football League games and the U.S. Open Men's Finals. A 60-second version will then go into rotation. Print ads will encourage readers to visit Web sites with Linux content.