Yahoo! Ranked No.1 Navigational Network in April

Yahoo! Consistently Outperforms Competitors Since January 1996

Yahoo! also announced that yahoo.com is the single largest guide to the Web in terms of reach and has consistently ranked No. 1 since PC Meter began publishing results in January 1996. In April, yahoo.comâs reach was 37.2 percent, with excite.com following at 19.2 percent, webcrawler.com at 18.2 percent, infoseek.com at 15.4 percent, and lycos.com at 14.7 percent. Yahoo! is also the leading guide among Web users of all experience levels. Yahoo! is No. 1 in reaching light, moderate and heavy users with approximately 80% of heavy Web users using Yahoo! in April.

Among all types of Internet sites, Yahoo! ranks ahead of netscape.com and is second only to aol.com. In addition, compared to the top ten Web sites, Yahoo! ranks highest in average time spent by individual users at the site each month. Earlier this year, Yahoo!'s Finance (quote.yahoo.com) and News (www.yahoo.com/headlines) areas were ranked by PC Meter as the No.1 sources for information on the Web in their categories.

"We have built an unrivaled global network of properties delivering Web users valued programming, content and services," said Jeffrey Mallett, senior vice president, business operations, Yahoo! Inc. "As a result, we've established a leading Internet brand and loyal following of consumer and business users. We are continuing to focus on building the Yahoo! service to support both our users and advertisers."

Traffic across the Yahoo! network of properties reached a new milestone with more than one billion page views for the month of April 1997. The Yahoo! network includes the main Yahoo! site (http://www.yahoo.com) and Yahoo!'s expanding geographic, demographic and shared-interest sites. At the end of the first quarter 1997, Yahoo! announced its traffic had increased 50 percent to 30 million page views per day in March 1997 from 20 million page views per day in December 1996. Traffic on Yahoo! has grown five times in size in the past year, far outpacing the growth rates of other navigational guide and search services.

Yahoo!'s European sites (France, Germany, UK & Ireland) recently announced traffic numbers of more than one million page views per day combined. Initial PC Meter results to be published in France by market research firm Sofres show that Yahoo! France (www.yahoo.fr) is the most widely used World Wide Web site in the country, with household reach of 45 percent, putting it ahead of all other French and international sites.

About PC Meter and Sofres
PC Meter provides audience measurement of World Wide Web sites and on-line services. It is the only research service providing unduplicated measurement of audience exposure ("reach") at Web sites, demographics on home-based Web surfers, and measurement of all sites on the Web. Sofres is a leading market research firm specializing in the areas of consumer behavior, audience studies, and public opinion. Sofres recently implemented the audience techniques developed by PC Meter in the United States.

About Yahoo!
Yahoo! Inc. (NASDAQ:YHOO) is an Internet media company that offers a network of globally-branded properties, specialty programming, and aggregated content distributed primarily on the Web serving business professionals and consumers. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, and household reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. continues to develop a family of community services, including Yahoo! Chat, Classifieds, and Yellow Pages, along with targeted Internet guides for geographic audiences (Yahoo! Japan, UK & Ireland, France, Germany, Canada, San Francisco Bay Area, Los Angeles, New York, Chicago, Washington, D.C., Boston, Austin, Seattle, Dallas/Fort Worth, Atlanta, Twin Cities); shared-interest audiences (Yahoo! Internet Life magazine and Web site, Yahoo! Net Events, Yahoo! Finance, Yahoo! News and unfURLed, MTV/Yahoo!'s online music guide); and demographic audiences (Yahooligans!, a Web guide for kids; and Beatrice's Web Guide for women). Yahoo! Inc. is headquartered in Santa Clara, Calif., and can be found on the Web at www.yahoo.com.