Excite@Home Designs Search Architecture to Visit Every Page On the Web

Excite.com Gives Consumers Additional High-Quality Content

REDWOOD CITY, Calif. -- August 3, 1999 -- Excite@Home (Nasdaq:ATHM) today announced a new version of its award-winning search architecture capable of visiting and analyzing every Web page on the World Wide Web. With this new architecture, Excite@Home provides consumers with more high-quality information from the Web than ever before.

"Search engines have recently been accused of not being able to keep up," said Kris Carpenter, director, search products & services, Excite@Home. "Excite@Home is introducing a new search architecture capable of visiting and chronicling every single URL on the World Wide Web. The new architecture is scaleable and designed to keep pace with the rapid growth of Web pages published."

BIGGER AND BETTER
The new search architecture will roll out in mid-August. As part of this roll out, Excite@Home will introduce techniques to improve the quality of Web page content made available to its users. These new techniques include methods for identifying and tracking Web pages as well as sophisticated spam detection and suppression techniques that enable Excite@Home to identify top quality Web content and to boost the visibility of that content in a search results page.

"These expanded capabilities complement Excite's ground breaking efforts to simplify the search experience, " said Craig Donato, senior vice president of network programming, Excite@Home. "In addition to providing visibility into the full breadth of content on the Web today, Excite Search highlights content of specific interest to users, including vertical collections of Web content - such as news articles, on-line discussions, audio clips, featured web sites - and specific information displayed directly in the results page - such as sports scores, stock quotes or celebrity bios."

About Excite@Home
Excite@Home (Nasdaq: ATHM) is a global media company based in Redwood City, Calif. Through the company's narrowband portal, Excite (www.excite.com), and broadband services, @Home and @Work, the company uniquely offers consumers content and interactive services across both narrowband and broadband, and advertisers highly targeted marketing solutions across all platforms of delivery. Leveraging the high-speed, always-on attributes of cable, Excite@Home empowers unique multimedia applications that go beyond current Web experiences. The company will combine the Excite brand - one of the best known names on the Internet with 70 percent recognition among Web users - with @Home's broad distribution, a worldwide footprint of more than 65 million cable homes, to deliver on its vision of "All Band, All Device, All the Time."

For more investor information about Excite@Home, please call our stockholder services hotline at 1-888-924-9248.

Brand recognition statistics quoted are from Frank N. Magid and Associates, Inc. (1/99).

Excite@Home, @Home, and the @ logo are trademarks of the AtHome Corporation and may be registered in certain jurisdictions. All other brands and products are trademarks of their respective companies.