TiVO Personal TV Service now available on Sony Digital Network Recorders

SAN JOSE, CA --May 16, 2000 -TiVo Inc (NASDAQ: TIVO), the creator of personal television today announced the availability of the TiVo Personal TVTM Service on the Sony Digital Network RecorderTM (SVR-2000). Anticipated by consumers and retailers since its preview at the Consumer Electronics Show in January 2000, the Sony recorder with TiVo service is being rolled out to retail outlets across the country. National availability is expected by the end of May.

The estimated selling price of the 30 hour Sony Digital Network Recorder is $399. Consumers who purchase the Sony recorder will benefit from TiVo's flexible service pricing. A lifetime subscription to the TiVo service without monthly fees can be purchased with a single payment of $199. For customers who want to keep their up front costs to a minimum, a monthly subscription to the TiVo service is available for $9.95.

"We're excited about the debut of our first Digital Network Recorder with TiVo service because we see it evolving as a gateway product in the development of the broadband home network age," said Mike Fidler, senior vice president of home video and digital media products for Sony Electronics. "Based on industry feedback from retailers, we believe the product has tremendous growth potential."

"TiVo has always focused on delivering consumers choice, control and personalization over their television viewing and today, we extend the level of choice to include one of the most reputable, reliable consumer brands in the world," said Mike Ramsay, president and CEO of TiVo. "The level of choice and value we provide consumers -- from name brands, to pricing options, to the expansive quality and ease-of-use of our service - just took another giant leap forward today with this important milestone. We look forward to delivering our service to new customers through their Sony recorders."

The Sony SVR-2000 digitally records up to 30 hours of programming without videotape. By employing hard disk technology, the new network recorder enables consumers to play, pause, fast forward or rewind "live" television broadcasts as they are being watched. It is designed to work with standard definition terrestrial broadcasts, as well as digital satellite systems and cable programming services.

National and regional retailers are expected to carry the Sony recorder, including Circuit City, Best Buy and Sears.

The TiVo Service
TiVo is the most advanced and easy to use Personal TV Service available today that allows you to watch what you want, when you want to watch it. With Season Passes, The TiVo Service can automatically find and record your favorite shows every time they air, even if the network lineup changes. A unique attribute of the Service is its ability to recommend shows that match your interests through TiVo's Suggestions; no other personal TV service can deliver this level of personalization to viewers. An added benefit of the TiVo Service is its exclusive editorial programming such as TiVolutionTM Magazine - an on-screen entertainment guide with recommended programming each week and Network Showcases™ - a forum for TiVo's network partners to highlight upcoming programs and specialized content.

The TiVo Service was designed to make it easy for consumers to find and record the programs they want, with new service capabilities and enhancements delivered to recorders automatically.

About TiVo

TiVo (Nasdaq: TIVO) is the creator of the personal television service. Founded in 1997 with the mission to dramatically improve consumers' television viewing experiences, TiVo developed a technology that serves as a platform for delivering a variety of home entertainment services. TiVo's Personal TV Service™ simplifies the way we watch and enjoy television by digitally recording television shows, without video tape, so you can watch what you want, when you want to watch it. TiVo was the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscriber base.

TiVo's leadership is grounded in its ability to forge critical partnerships, working together with the giants of the media, technology, consumer electronics, and television industries. Industry support of TiVo is reflected in its partner roster that includes AOL, Blockbuster, BSkyB, DIRECTV, Philips, Sony, and the leading cable and network television companies. Today, the TiVo Service is available in the United States on the Philips Personal TV Recorder™ and the Sony Digital Network Recorder ™ in nearly 3500 consumer electronics retail and online outlets. TiVo is headquartered in San Jose, CA. with offices in Los Angeles, CA. Additional information can be found at www.tivo.com.

TiVo's leadership is grounded in its ability to forge critical partnerships, working together with the giants of the media, technology, consumer electronics, and television industries. Industry support of TiVo is reflected in its partner roster that includes, AOL, Blockbuster, BSkyB, DIRECTV, Philips, SONY, and the leading cable and network television companies. Today, the TiVo Service is available in the United States on the Philips Personal TV Recorder™ and the Sony Digital Network Recorder ™ in nearly 3500 consumer electronics retail and online outlets. TiVo is headquartered in San Jose, CA. with offices in Los Angeles, CA. Additional information can be found at www.tivo.com.

TiVo, Season Pass, Thumbs Up, Thumbs Down and TiVomatic are trademarks of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated. -- Product slides/digital images are available upon request.