TiVo Service Now Available to CABLEVISION Subscribers in Mexico City
Spanish language version of TiVo user interface helps CABLEVISION further differentiate services and expands TiVo’s international presence --
ALVISO, California – September 13, 2007 - TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), and CABLEVISION, S.A. de C.V. (CABLEVISION), Mexico’s largest digital cable operator, announced that beginning today TiVo® DVRs and the TiVo® Service are available for the first time to CABLEVISION’s digital cable subscribers throughout Mexico City.
CABLEVISION subscribers can now access the first Spanish language version of the Emmy® award-winning TiVo user interface, which includes internationally recognized TiVo features like SeasonPass™ recordings, WishList® searches and TrickPlay functionality, which enables users to pause, rewind, instant replay and slo-motion live TV.
Chief Executive Officer of CABLEVISIONJean-Paul Broc said, “The combination of TiVo’s state-of-art technology and breadth of services with CABLEVISION’s superior digital cable programming creates an unmatched television viewing experience for our subscribers in Mexico City. We are extremely enthusiastic that the opportunity to bring the TiVo service to Mexico City has come to fruition and are confident that the TiVo brandwill not only increase customer loyalty but serve as a driver of new cable subscribers.”
“TiVo continues to make sustained progress across international markets and CABLEVISION in Mexico is another example,” said Tom Rogers, President and CEO of TiVo. “Growing our business with the right partners is critical and our strategic distribution relationship with CABLEVISION, and its parent Televisa, is proof of that. TiVo will enable CABLEVISION to further differentiate its pay television service and maximize its programming packages. The combination of TiVo and CABLEVISION will offer the best entertainment experience for subscribers in Mexico.”
CABLEVISION is introducing the TiVo service to Mexico City consumers through a broad-based media campaign including cross-channel and broadcast television, print, online, radio and outdoor advertising. In addition, CABLEVISION plans to leverage its extensive programming assets and celebrity spokespeople to promote TiVo capabilities on air.
TiVo service is being offered to CABLEVISION subscribers as a package with a monthly charge covering both service and box rental.
About CABLEVISION, S.A. de C.V.
Today, CABLEVISION (BMV: CABLE) is the largest Digital MSO in Mexico. This cable company, 51% of which is owned by Grupo Televisa, the largest Spanish-spoken communication enterprise, has a subscriber base of more than 525 thousand for Digital Cable TV and over 120 thousand for High Speed Internet in Mexico City and its Metropolitan Area. Founded 40 years ago, CABLEVISION has become the leader in entertainment and communication services, providing the latest convergent technology solutions. This grants its clients the freedom to enjoy, in a single account and with important savings, our famous Digital TV service, a reliable High Speed Internet connection, and most recently, an attractive Digital Voice Service (Double or Triple Play bundle portfolio). CABLEVISION was conceived to provide innovative entertainment and communication services through state-of-the-art technologies. Operating since 1966, CABLEVISION was the first company to provide Mexico City residents with innovative services paired only by the most advanced countries in the world. Nowadays, CABLEVISION is proudly the only cable company on the planet which is 100% digital. CABLEVISION is the first Multi-Channel Provider (cable or satellite) in the country to offer the TiVo® Service. Furthermore, CABLEVISION is the only Cable Operator in the country that quotes in the Mexican stock-market. CABLEVISION's next generation hybrid network is conformed by more than 11,000 km of coaxial cable and optical fiber, covering more than 1,5 million households in Mexico City. Through this network, CABLEVISION is able to distribute high quality content through more than 235 channels, unique services, last generation interactivity (with CABLEVISION On Demand), 1080i high definition, broadband internet connection with added value features, such as digital video recording, and many other premium solutions for the consumers . www.cablevision.net.mx
About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and other distributors, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.®" The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research.
TiVo, Season Pass, TiVoToGo, WishList, the slogan “TiVo, TV your way”, Stop||Watch,
and the TiVo logo are trademarks or registered trademarks of TiVo Inc. worldwide.
© 2007 All rights reserved.
All other trademarks are the property of their respective owners.