Apple Shifting Product Lines

The New York Times

January 31, 1984

Apple Computer Inc. announced yesterday that it was reorganizing its product lines, and named three executives to supervise the divisions.

Under the reorganization, the company, based in Cupertino, Calif., will have three product divisions: the Apple II division, which will handle current and future Apple II and Apple III products; the Apple 32 division, which will handle the Lisa and the newly introduced Macintosh computers, and the Accessory Products division, which will handle printers, keyboards and other peripheral equipment.

Manufacturing operations will be included in each product division.

The Apple II division will be headed by Delbert Yocam, who has been named executive vice president. Apple 32 will be headed by Steve Jobs, Apple's chairman. Accessory Products will be led by Michael Muller, vice president and general manager.

Apple also announced that John Cavalier was named vice president of the Americas, Far East and Africa group. He had headed the Personal Computer division as vice president and general manager.

Michael Spindler, formerly Apple's general manager in Europe, was named vice president of the European group. William Campbell, formerly vice president of marketing, was named vice president of sales for the United States.