Apple Unveils Power Mac G4 and Cinema Display - The Ultimate System for Publishing Professionals

QuickTimeTV Adds New Channels from Rhino and Warner Bros. Records

iBook Pre-orders Top 140,000 in 40 days

Seybold San Francisco—August 31, 1999—During the kick-off keynote today, Apple® introduced the Power Mac™ G4, its new line of professional desktop computers which deliver supercomputer-level performance on a desktop, and the Apple Cinema™ Display, a spectacular 22-inch LCD flat panel that is the largest LCD display ever brought to market. Together, they create the ultimate system for publishing professionals.

The Power Mac G4 is the first personal computer in history to deliver supercomputer-level performance of over one billion floating-point operations per second (gigaflops). The Power Mac G4 is powered by the revolutionary new PowerPC G4 chip architected by Apple, Motorola and IBM, which incorporates a new execution unit named the Velocity Engine™—the heart of a supercomputer miniaturized onto a sliver of silicon.

Applications which tap the power of the Velocity Engine, such as Adobe’s Photoshop, run up to twice as fast as on 600MHz Pentium III-based PCs. Already, nearly 60 industry-leading developers are optimizing their products to take advantage of the unprecedented speed and performance of the G4 with Velocity Engine, with some of those products available immediately. The Power Mac G4 comes in a stunning, translucent clear, silver and graphite enclosure.

The Apple Cinema Display is a 22-inch LCD display (the largest ever brought to market), offering the same viewing area as a 24-inch flat CRT display and featuring a “letterbox” format with 1600 x 1024 pixels and 16.7 million true colors.

Apple also today announced that two new content providers have joined its QuickTime® TV network, the Internet’s highest quality-network for web-based video and audio. Utilizing the QuickTime Streaming Server Software’s new playlist feature, Warner Bros. Records becomes the first major recording label to create commercial-free, genre-specific Internet radio and video stations, which also allows consumers to buy music as it is streaming. Rhino Records, meanwhile, will use the QuickTime format exclusively to stream content from its recently launched Rhino Handmade, the first-ever Internet-only collector's imprint.

Additionally, Apple announced it has received advance orders for over 140,000 of its new iBook™ consumer and education portable computer. iBook, the “iMac to Go,” was introduced at Macworld Expo on July 21 and is scheduled to ship to stores nationwide in mid-September.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission—to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

Press Contacts:
Nathalie Welch
Apple Computer, Inc.
(408) 974-5430
welch@apple.com

Matt Hutchison
Apple Computer, Inc.
(408) 974-6877
hutchison@apple.com

NOTE TO EDITORS: For additional information visit Apple's PR website (www.apple.com/pr/), call Apple's Media Helpline at (408) 974-2042, or Dushka Zapata at our PR agency, Edelman Worldwide, at (650) 968-4033, extension 2726.

Apple, the Apple logo, Macintosh and QuicTime are registered trademarks of Apple Computer, Inc. Cinema Display, iBook, Power Mac and Velocity Engine are trademarks of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.